FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
VCD 440 | Course Introduction and Application Information
Course Name |
Visual Reading, Writing and Interpretation
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
VCD 440
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
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Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | - | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | - | |||||
Assistant(s) | - |
Course Objectives | This course's aim is to teach visual reading and writing. In relation to that, it aims to develop students' ability to interpret visual production and sources. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | In this class the visual material ranging from art to different fields of design will be presented and discussed through different media (printed, electronic). |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction: Introduction of the syllabus and the highlights of the course. | None |
2 | An introduction to visual perception | Researching The Perception Gestalt Theory |
3 | What is image and photographic image | Researching the ontological and phenomenological structure of photography |
4 | upgrade of introduction of still life photography | Practice of creating still life scene with different images |
5 | What are the basic elements of photographic images, onthological elements and cultural and esthetical elements I | Researching the ontological and phenomenological structure of photography |
6 | Describing photographic categories | Researching the categories of photography with examples (Reading: Criticizing Photographs: Terry Barret) |
7 | Describing photographic categories II | Researching the categories of photography with examples (Reading: Criticizing Photographs: Terry Barret) |
8 | Photo of Exterior Applications | day life image of the image recording |
9 | Why we produce photographic images? | Researching the reasons and types of photographic production as both a tool and a visual language |
10 | Photo Applications; imaginative commentary | Of a text (poem-stories) to be visualized as an imaginary |
11 | Documentary: John Berger "Ways of Seeing" | "Ways of Seeing’’ watched a documentary and discussion with today's visual world |
12 | Photo and Text Coexistence | When using a combination of text and photo and shape effect |
13 | What is interpretation? | Comments and Reviews varieties Investigation and discussion of examples |
14 | Photo Applications: Collage Work | Elaboration of practical work as a collage |
15 | What is critizing ? | Researching the types and actualization of criticism in the context of historical, societal and political constructs |
16 | Review of the Semester |
Course Notes/Textbooks | power point presentations |
Suggested Readings/Materials | Terry Barrett, Fotoğrafı EleştirmekCaner Aydemir (derleyen) Fotoğraf neyi anlatırLiz Wells, The Photography ReaderJohn Tagg, The Burden of RepresentationRoland Barthes, Camera LucidaSusan Sontag, Fotoğraf ÜzerineJohn Berger, Görme BiçimleriUmberto Echo, Kelimeler ve ŞeylerVilem Flusser, Fotoğraf Felsefesi üzerine |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
10
|
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project |
3
|
90
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
3
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
4
|
64
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
16
|
2
|
32
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
-
|
0
|
|
Presentation / Jury |
0
|
||
Project |
3
|
4
|
12
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
108
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
3 | To have a clear understanding of creative/art direction, |
X | ||||
4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X | ||||
5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
X | ||||
7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
X | ||||
8 | To attain proficiency in using related software, media, and communication technologies, |
|||||
9 | To gain reflexive and critical thinking abilities, |
X | ||||
10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X | ||||
11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
X | ||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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