FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
VCD 320 | Course Introduction and Application Information
Course Name |
Understanding Digital Media
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
VCD 320
|
Fall/Spring
|
0
|
3
|
3
|
4
|
Prerequisites |
None
|
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Course Language |
English
|
|||||
Course Type |
Elective
|
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Course Level |
First Cycle
|
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Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkCase StudyCritical feedbackJuryApplication: Experiment / Laboratory / WorkshopLecture / Presentation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | - | |||||
Assistant(s) | - |
Course Objectives | This course aims to identify and elaborate issues and concepts in contemporary communication and New Media. It mainly delineates the role of designers, communication professionals, human beings and prosumers of content in this old/new realm. In an era where the digital is a seamless part of our daily lives, we will raise questions about the tools that New Media provides us with and what are the design needs/design fields/ design perspectives that we should consider as Visual Communication Designers with regard to these introductions. Starting off from the keywords of designing for new media, such as interactivity, content, user interface, user experience, participation and gamification, we will try to have a basic understanding of different dimensions and applications in new media through practical design exercises in the Lab. * This course requires basic knowledge of computer-aided design / visual communication design fundamentals. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course introduces New Media concepts and terminology, in such a way that the students not only understand the theoretical framework, but also develop an understanding of how and why to use these new tools / mediums / software / applications. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses |
X
|
|
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction | |
2 | Media& media types Multimedia, Crossmedia, Transmedia | |
3 | Principles of New Media Art historical occurrence of new media | |
4 | Project 1. Poster: Gaugan & Craiyon | |
5 | Memes & Intertextuality | |
6 | Project 2. Meme | |
7 | Cybernetic & Cybernetic Aesthetics | |
8 | Digital media in creative fields | |
9 | Digital media in creative fields | |
10 | Digital media in creative fields | |
11 | Web1-2-3 | |
12 | Metaverse, NFT, GANs, AI | |
13 | Review of the semester | |
14 | Project 3. Final Presentations & Critique | |
15 | Review of the Semester | |
16 | Review of the Semester |
Course Notes/Textbooks | Contemporary Art and Cybernetics: Waves of Cybernetic Discourse within Conceptual, Video and New Media Art Etan J. Ilfeld The language of New Media, Lev Manovich “New Media from Borges to HTML”, Lev Manovich New Media: a critical introduction Martin Lister, Jon Dovey, Seth Giddings, Kieran Kelly and Iain Grant http://manovich.net/ |
Suggested Readings/Materials | Other online resources will be announced throughout the course. |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
16
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project |
3
|
90
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
3
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
0
|
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
3
|
48
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
0
|
||
Project |
3
|
20
|
60
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
108
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
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2 | To attain complex problem-solving skills, using various design methods, |
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3 | To have a clear understanding of creative/art direction, |
|||||
4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X | ||||
5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
X | ||||
7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
|||||
8 | To attain proficiency in using related software, media, and communication technologies, |
|||||
9 | To gain reflexive and critical thinking abilities, |
X | ||||
10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
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11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
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12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
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13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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