VCD 315 | Course Introduction and Application Information - Department of Visual Communication Design

Course Name

Exhibition Design

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
VCD 315	Fall/Spring	2	2	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Group Work Problem Solving Q&A Critical feedback Jury Application: Experiment / Laboratory / Workshop Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Doç. Dr. Rabia Özgül KILINÇARSLAN
Assistant(s)	-

Course Objectives	Exhibition design is a synthesis of multiple design disciplines that come together to communicate objects, information, and ideas across a range of three-dimensional environments. This course aims to develop the understanding of exhibition methods, strategies and tools of design object and digital media within exhibition design.
Learning Outcomes	The students who succeeded in this course; classify techniques and media used in multiple exhibitions venues. create an object display using fundamental storytelling techniques. discuss how exhibition practices affect the design process apply exhibition design methods and strategies to online or physical exhibition spaces. present creative work on exhibition design in a clear and cohesive manner. describe recent trends in the development of digital exhibitions and museum interactives.
Course Description	This course considers the exhibition from the perspectives of communication, design, spatial planning, image manipulation, narrative, color, lighting, typography and multimedia across multiple exhibition venues. It includes assignments, in-class exercises done in groups and individually and a project that requires a display setting in form of an installation for one’s own design project.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to Exhibition Design	-
2	A Brief History of Exhibitions	Reesa Greenberg, Bruce W. Ferguson, and Sandy Nairne. “From Museum Curator to Exhibition Auteur.” In Thinking about exhibitions. London: Routledge, 1996. 231–251.
3	Current Perspectives on Exhibition Design and Curatorial Practice	Maddalena Dalla Mura, “The relationship of graphic designers with exhibiting and curating”, in “Graphisme en France, 2018: Exhibiting Graphic Design”, Cnap, 2018
4	Field Trip: Experiencing Exhibitions (TBA)	Peter B’lak, “Graphic Design in the White Cube”, 22nd International Biennale of Graphic Design Brno Exhibition Catalogue, 2006
5	The Exhibit Brief, Defining Audience & Staging	Review Exhibition Precedents “9 27 12 Jon Sueda .” Mart 10, 2021. Video clip. Accessed June 24, 2013. YouTube; https://www.youtube.com/watch?v=_- KBDS45dHo
6	The Exhibit Brief, Defining Audience & Staging	Review Exhibition Precedents
7	Communication Design in Spatial Contexts	Q & A on Project Proposals
8	Midterm Week	-
9	From Idea to Layout: Spatial Concept and Visitor Experience	Review Exhibition Precedents
10	Curating Ideas: Narrative, Sequence, and Display Strategies	Review Exhibition Precedents
11	Materiality & Installation Techniques	The Project Brief / Identity
12	Integrating Communication Design & Curatorial Decisions	Update on the Project
13	Project Refinement	Update on the Project
14	Exhibiting Ideas: Public Presentation and Reflection	Update on the Project
15	Semester Review	-
16	Portfolio Review	Project Submission and Oral Presentation

Course Notes/Textbooks

Thinking About Exhibitions, Bruce W. Ferguson, Reesa Greenberg, Sandy Nairne, Routledge, 1st edition, 1996. ISBN 0415115902;
Graphic Design, Exhibiting, Curating Conference Proceedings Book, Bozen University Press, 1st edition, 2013, ISBN 9788860460622 ,
Inside the White Cube: The Ideology of the Gallery Space, Brian O’Doherty, (University of California Press: Expended Edition, 2000. ISBN: 9780520220409;
Exhibiting Media Art: Challenges and Perspectives, J., G. Noordegraaf, C. Saba,, B. Le Maître,, V. Hediger, Amsterdam University Press, 2013. https://www.jstor.org/stable/j.ctt6wp6f3,
Rethinking Curating: Art after New Media, Beryl Graham and Sarah Cook, 1st edition, The MIT Press, 2010. ISBN: 9780262013888; Preserving and
Nettitudes: Let’s Talk Net Art, Josephine Bosma, NAi Publishers, 1st edition, Rotterdam and the Institute of Network Cultures, Amsterdam, 2011. ISBN 978-90-5662-800-0

Suggested Readings/Materials

The Museum of the Ordinary – New York, Peter Bi’lak. https://worksthatwork.com/artefacts/museum-of-the-ordinary,
From Object to Observer, J. Abbott Miller, Eye, Issue 61, Autumn 2006 http://www.eyemagazine.com/feature/article/from-object-to-observer
The People will be heard: Interactive technology in public spaces Jennifer Kabat, Adobe Think Tank: http://www.adobe.com/designcenter/thinktank/jenkabat/

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques	10	20
Portfolio
Homework / Assignments	-	-
Presentation / Jury	1	35
Project	1	35
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	12	65
Weighting of End-of-Semester Activities on the Final Grade	1	35
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	2	32
Study Hours Out of Class	8	2	16
Field Work			0
Quizzes / Studio Critiques	10	2	20
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	2	2
Project	1	6	6
Seminar / Workshop	-	-	0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	108

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,	-	-	-	X	-
2	To attain complex problem-solving skills, using various design methods,	-	-	X	-	-
3	To have a clear understanding of creative/art direction,	-	-	-	-	-
4	To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,	-	-	-	-	-
5	To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,	-	-	-	-	-
6	To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,	-	X	-	-	-
7	To have an advanced level of knowledge and experience in producing/editing still and moving images,	-	-	-	-	-
8	To attain proficiency in using related software, media, and communication technologies,	-	-	-	-	-
9	To gain reflexive and critical thinking abilities,	X	-	-	-	-
10	To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,	-	-	-	-	-
11	To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently,	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout human history to their field of expertise.	-	-	-	-	-