FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
VCD 315 | Course Introduction and Application Information
| Course Name |
Exhibition Design
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
VCD 315
|
Fall/Spring
|
2
|
2
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingQ&ACritical feedbackJuryApplication: Experiment / Laboratory / WorkshopLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Exhibition design is a synthesis of multiple design disciplines that come together to communicate objects, information, and ideas across a range of three-dimensional environments. This course aims to develop the understanding of exhibition methods, strategies and tools of design object and digital media within exhibition design. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course considers the exhibition from the perspectives of communication, design, spatial planning, image manipulation, narrative, color, lighting, typography and multimedia across multiple exhibition venues. It includes assignments, in-class exercises done in groups and individually and a project that requires a display setting in form of an installation for one’s own design project. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to Exhibition Design | |
| 2 | A Brief History of Exhibition Design and Curatorial Practice | Reesa Greenberg, Bruce W. Ferguson, and Sandy Nairne. “From Museum Curator to Exhibition Auteur.” In Thinking about exhibitions. London: Routledge, 2005. 166–179. |
| 3 | Curation as Visual Communication Design: How does curatorial design communicate through object and artifact? | Maddalena Dalla Mura, “The relationship of graphic designers with exhibiting and curating”, in “Graphisme en France, 2018: Exhibiting Graphic Design”, Cnap, 2018 |
| 4 | • Concept of the exhibition • Exhibition design; between body, space and time • From the curatorial concept to the first exhibition design proposal • Design with content • Dialog between the artist and curator • Terminologies | Peter Bjerregaard, “ Exhibition as Research : Experimental Methods in Museums” London: Routledge, 2020. 17-95 https://www.on-curating.org/issue-6.html#.Y_xcrOwzZqs |
| 5 | The Exhibit Brief/Defining Audience Writing/Text Hierarchies | Sarp Sözdinler, Tipografiyle İlişki Kuracak Hedef Kitleye Ulaşmak Zor https://www.youtube.com/watch?v=w-hplx5M46M Irina Koryagina, Typography in Exhibition Design https://www.youtube.com/watch?v=vbJqHu1qpog The Leading Swiss Museum for Design and Visual Communication https://www.youtube.com/watch?v=JIyADaXmlTI |
| 6 | Graphic Design/Branding Identity | Salt - Aslı Altay, Kraliçe Tipografi Sistemi, https://saltonline.org/tr/2353/saltin-10-yilinda-bak-kim-var-grafik-tasarimci-asli-altay?tag=35 https://www.eyemagazine.com/feature/article/pay-close-attention?fbclid=IwAR2FHEcksDtvYdfmgj7FRKHUvycSZPTe-6YqqDIgolx04ehTEI5BSF-Ikq0 In-class exercise |
| 7 | Exhibition layouts. Construction of the idea Spatial concept / Character of the space | |
| 8 | Lighting Colors | Review Exhibition Precedents |
| 9 | AV Systems: Projection Sound | Review Exhibition Precedents |
| 10 | Interactive elements Web based platforms | Review Exhibition Precedents Q&A on Project Proposals |
| 11 | Exhibition Design: Online, Gallery and Public Space | Review Exhibition Precedents Project Proposals |
| 12 | Change and Challenges of Virtual Exhibitions Difficulties, solutions and alternatives. | The Project Brief / Identity |
| 13 | Security and preservation | Update on the Project |
| 14 | Exhibition Layout / Screen Layout | Update on the Project |
| 15 | Project Presentations Discussions and Editing | Update on the Project |
| 16 | Project Presentations | Project Submission and Oral Presentation |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
30
|
| Presentation / Jury |
1
|
30
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
8
|
2
|
16
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
6
|
6
|
| Presentation / Jury |
1
|
12
|
12
|
| Project |
0
|
||
| Seminar / Workshop |
1
|
10
|
10
|
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
108
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
| 3 | To have a clear understanding of creative/art direction, |
|||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
|||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
|||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
|||||
| 8 | To attain proficiency in using related software, media, and communication technologies, |
|||||
| 9 | To gain reflexive and critical thinking abilities, |
X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
|||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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