FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
VCD 302 | Course Introduction and Application Information
| Course Name |
Analysis of Visual Culture
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
VCD 302
|
Fall/Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
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| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The overall aims of this course are: • to analyse and interpret the increasing visualisation of contemporary culture • to develop specific visual and verbal skills for observing, analysing, describing and critiquing (audio)visual imagery from a range of diverse theoretical perspectives. • to interrogate the ways visual images contribute to the formation of identities and social environments. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This is a theoretical course that explores the meanings and effects of images, and ways of looking across a wide spectrum of visual culture: from painting and sculpture to print, packaging, photography, film, advertising, video games and fashion. It encourages students to develop a range of critical approaches to visual language and its importance both historically and contemporary. The course will thus touch upon a number of significant issues, such as globalization, postmodernism, sexuality and the construction of gender, commodification and mass consumption/production, and the production and reception of images of ethnicity and national identity. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Syllabus Introduction | None |
| 2 | What is Visual Culture? Visual Methodologies (I) | Rose, G. Visual Methodologies. London: Sage, 2007 (Chapter 3: ‘the good eye‘) |
| 3 | What is Visual Culture? Visual Methodologies (I) | Rose, G. Visual Methodologies. London: Sage, 2007 (Chapter 4: ‘Content analysis’) |
| 4 | What is a Sign? Visual Methodologies (II) | Williamson, J. De-coding Advertise-ments: Ideology and Meaning in Advertising. Lon-don: Boyars, 1978, pp. 1114, 1727, 99105. Rose, G. Visual Methodologies. London: Sage, 2007 (Chapter 5, ‘Semiology’) |
| 5 | Mythology and Second-order semiological system. | Rose, G. Visual Methodologies. London: Sage, 2007 (Chapter 5, ‘Semiology’) |
| 6 | Visual Methodologies (III) | Psychoanalysis’ in Rose G. Visual Methodologies. London: Sage, 2007 |
| 7 | Visualising Gender: Constructions of Femininity and Masculinity | ’Psychoanalysis’ in Rose G. Visual Methodologies. London: Sage, 2007, |
| 8 | Critique, discussion,writing the in-class essay | None |
| 9 | Postmodernism: Pastiche and Parody | Postmodernism and Popular Culture’. Practices of Looking. M. Sturken, et. al, Oxford: OUP |
| 10 | In-class presentations by students | None |
| 11 | Introduction to Discourse Analysis | Discourse Analysis I in Rose G. Visual Methodologies. London: Sage, 2007 |
| 12 | Visual Power: The Panopticon | ‘Over and Under Surveillance’ online article by Judy Chen |
| 13 | Introduction to Contemporary Art Theory | The Conspiracy of Art: Manifestos, Interviews,Essays’ by Jean Baudrillard, NY,2005 |
| 14 | Fashion and Identity | Barthes, R. The Fashion System. Berkeley and Los Angeles, California: University of California Press, 1990 |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Gillian Rose ''Visual Methodologies'' ISBN: 978-1-4739-4890-7 |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques |
1
|
20
|
| Portfolio | ||
| Homework / Assignments |
1
|
40
|
| Presentation / Jury | ||
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
0
|
||
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
1
|
12
|
12
|
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
24
|
24
|
| Presentation / Jury |
0
|
||
| Project |
1
|
36
|
36
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
| 3 | To have a clear understanding of creative/art direction, |
X | ||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X | ||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
|||||
| 8 | To attain proficiency in using related software, media, and communication technologies, |
|||||
| 9 | To gain reflexive and critical thinking abilities, |
X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X | ||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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