FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

VCD 203 | Course Introduction and Application Information

Course Name
Typographic Design I
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
VCD 203
Fall
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives Basics of typographic design; historical researches on typography; the terminology of typography
Learning Outcomes The students who succeeded in this course;
  • To be able to understand the relationship form and content.
  • To able to understand the elements of composition and principles of design.
  • To be able to make effective written, verbal, and visual presentations of their work.
  • To be able to choose the best typeface to design and transfer the message in an effective way.
  • To be able to solve the problem given and create work that communicates successfully.
  • To be able to become familiar with typographic terminology and explore visual hierarchy, legibility, and alignment.
  • To be able to learn about typographic styles and methods of visual organization
Course Description This course provides students with a historical overview of type and letterforms. It deals with the rules, type classifications, type styles, type families and typographic applications. Presentations, studio critiques, and class discussions allow the student to develop a vocabulary and a critical framework for writing and speaking about typographic skills, techniques, and practices. In this course, the students develop conceptual, analytical and practical skills through an analysis of projects and examples.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to Typographic Design I Course. Project I. Composition and Motion Studies with the letter. None
2 Continue to Project I. Bring all necessary tools to class, sketchbook included.
3 Continue to Project I. Bring all necessary tools to class, sketchbook included.
4 Project II: Type Specimen Booklet Bring all necessary tools to class, sketchbook included.
5 Continue to Project II Bring all necessary tools to class, sketchbook included.
6 Continue to Project II. Bring all necessary tools to class, sketchbook included.
7 Continue to Project III Bring all necessary tools to class, sketchbook included.
8 Project III: Integration of Text and Photography Bring all necessary tools to class, sketchbook included.
9 Continue to Project III. Bring all necessary tools to class, sketchbook included.
10 Continue to Project III. Bring all necessary tools to class, sketchbook included.
11 Project IV: Designing a Poster Representing a Graphic Movement from the Modern Age Bring all necessary tools to class, sketchbook included.
12 Continue to Project IV. Bring all necessary tools to class, sketchbook included.
13 Continue to Project IV. Bring all necessary tools to class, sketchbook included.
14 Final Project Presentations
15 - -
16 -

 

Course Notes/Textbooks
Suggested Readings/Materials Essential resources: Robert Bringhurst, The elements of typographic style, Hartley & Marks publishers, 2008 Josef Müller-Brockmann, Grid systems in graphic design, Ram publications, 1996 Adrian Frutiger, Signs and Symbols, Edbury Press, London, 1998 Simon Garfield, Just my type: A book about fonts, Gotham books, 2011 John Kane, A Type Primer, Layrence King, London, 2011 Ellen Lupton, Thinking with Type, second edition, Princeton Architectural Press, New York, 2010 Heidrun Osterer-Philipp Stamm, Adrian Frutiger: Complete Typefaces, Birkhäuser, Basel, 2009 Timothy Samara, Making and breaking the grid, Rockport publishers, 2002

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
16
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
10
Project
4
80
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
60
Weighting of End-of-Semester Activities on the Final Grade
2
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
2
32
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
12
12
Project
4
11
44
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

X
2

To attain complex problem-solving skills, using various design methods,

3

To have a clear understanding of creative/art direction,

X
4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

X
5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

X
6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

X
7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

8

To attain proficiency in using related software, media, and communication technologies,

9

To gain reflexive and critical thinking abilities,

X
10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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