VCD 203 | Course Introduction and Application Information - Department of Visual Communication Design

Course Name

Typographic Design I

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
VCD 203	Fall	2	2	3	4

Prerequisites	None
Course Language	English
Course Type	Required
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	-
National Occupation Classification	-
Course Coordinator	Öğr. Gör. Dr. Can Dereli
Course Lecturer(s)	Öğr. Gör. Dr. Can Dereli Öğr.Gör.Dr. EMRE YILDIZ
Assistant(s)	-

Course Objectives	Basics of typographic design; historical researches on typography; the terminology of typography
Learning Outcomes	The students who succeeded in this course; To be able to understand the relationship form and content. To able to understand the elements of composition and principles of design. To be able to make effective written, verbal, and visual presentations of their work. To be able to choose the best typeface to design and transfer the message in an effective way. To be able to solve the problem given and create work that communicates successfully. To be able to become familiar with typographic terminology and explore visual hierarchy, legibility, and alignment. To be able to learn about typographic styles and methods of visual organization
Course Description	This course provides students with a historical overview of type and letterforms. It deals with the rules, type classifications, type styles, type families and typographic applications. Presentations, studio critiques, and class discussions allow the student to develop a vocabulary and a critical framework for writing and speaking about typographic skills, techniques, and practices. In this course, the students develop conceptual, analytical and practical skills through an analysis of projects and examples.
Related Sustainable Development Goals

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Exercise
2	P01 Project launch
3	P01 Project delivery
4	P02 Project launch
5	P02
6	P02
7	P02
8	P02
9	Midterm week
10	P02 Project delivery
11	P03 Project launch and quiz
12	P03
13	P03
14	P03
15	P03 Project delivery	-
16	Review of the semester

Course Notes/Textbooks

Suggested Readings/Materials

Ambrose, G., Harris, P. (2011). Tipografinin Temelleri.İstanbul: Literatür Yayınları. ISBN: 978-975-04-0621-8

Ambrose, G., Harris, P. (2011). The Fundamentals of Typography. Ava Publishing. ISBN: 9782940411764

Craig, J. (1990). Basic Typography: A Design Manual, New York: Watson-Guptill Publications. ISBN-10: 0823004511

Craig, J. (1992). Designing with Type: A Basic Course in Typography. New York: Watson-Guptill Publications. ISBN-13: 978-0823013050

Carter, R., Day, B., Meggs, P. B. (2012). Typographic Design: Form and Communication. New Jersey: John Wiley & Sons. ISBN-13: 978-0470648216

Hill, W. (2010). The complete Typographer: A foundation Course for Graphic Designers Working with Type.London: Thames & Hudson. ISBN: 978-0-500-28894-8

Sarıkavak, N. K. (2009). Çağdaş Tipografinin Temelleri.Ankara: Seçkin Yayıncılık. ISBN: 975-347-772-4

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques	1	10
Portfolio
Homework / Assignments
Presentation / Jury	-
Project	1	80
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	2	20
Weighting of End-of-Semester Activities on the Final Grade	1	80
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	2	32
Study Hours Out of Class	7	3	21
Field Work			0
Quizzes / Studio Critiques	1	3	3
Portfolio			0
Homework / Assignments			0
Presentation / Jury	-		0
Project	4	8	32
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	120

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,	X	-	-	-	-
2	To attain complex problem-solving skills, using various design methods,	-	-	-	-	-
3	To have a clear understanding of creative/art direction,	-	X	-	-	-
4	To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,	-	X	-	-	-
5	To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,	X	-	-	-	-
6	To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,	X	-	-	-	-
7	To have an advanced level of knowledge and experience in producing/editing still and moving images,	-	-	-	-	-
8	To attain proficiency in using related software, media, and communication technologies,	-	-	-	-	-
9	To gain reflexive and critical thinking abilities,	-	X	-	-	-
10	To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,	-	-	-	-	-
11	To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently,	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout human history to their field of expertise.	X	-	-	-	-