VCD 202 | Course Introduction and Application Information - Department of Visual Communication Design

Course Name

Design Studio II

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
VCD 202	Spring	2	6	5	10

Prerequisites	None
Course Language	English
Course Type	Required
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	-
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Dr. Can Dereli
Assistant(s)	Araş. Gör. Sena ADALI

Course Objectives	The course follows up on and advances the three main principles of VCD 201, which are: 1. Developing a systematic/methodic way of design thinking 2. Developing a user-oriented approach to design 3. Developing professional identity
Learning Outcomes	The students who succeeded in this course; Will be able to apply a systematic approach to design Will be able to identify and define a design problem Will be able to conceptualise and visualise ideas Will be able to present and explain efficiently a design work Will be able to demonstrate a professional design attitude
Course Description	Students will interpret and produce visual solutions based upon specific assigned problems. Emphasis will be placed upon original concept development and the exploration of diverse processes, techniques, and methods. Following on the VCD 201 syllabus, the purpose of the VCD 202 course is to advance the gained knowledge and skills, and focus on teamwork for real market design applications.
Related Sustainable Development Goals

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Project 1: Festival Poster Design	-
2	Project 1: Research and presentations	-
3	Project 1: Sketching, in-class critique	-
4	Project 1: Finalizing of the design	-
5	Project 2: Postcard Design (Introduction)	-
6	Project 2: Research and presentations	-
7	Project 2: Sketching, in-class critique	-
8	Project 2: Finalizing of the design	-
9	Midterm break	-
10	Project 3: Social Awareness Campaign (Introduction)	-
11	Project 3: Research and presentations	-
12	Project 3: Sketching, in-class critique	-
13	Project 3: Submission of the stage 1 (Poster)	-
14	Project 3: Submission of the stage 2 (Billboard)	-
15	Project 3: Submission of the stage 3 (Brochure)	-
16	-	-

Course Notes/Textbooks

Frascara J. (2004). Communication Design: Principles, Methods, and Practice. Allworth Press, New York; ISBN-10: 1581153651

Papanek, V. (1984). Design for the Real World. Thames and Hudson, London; ISBN-10: 0500231656

Heller, S., Vienne, V. (2003). Citizen Designer: Perspectives on Design Responsibility. Allworth Press, New York; ISBN-10: 1621536408

PIPES, A., Foundations of Art and Design, Laurence King Publishing

LUPTON, E. and Cole Phillips, J., Graphic Design: The New Basics, Princeton Architectural Press, New York and Maryland Institute College of Art, Baltimore

BECER, E., Modern Sanat ve Yeni Tipografi, Dost Kitabevi Yayınları, 2007, Ankara

HILLNER, M., Basic Typography 01: Virtual Typography, AVA Publishing, Switzerland

AMARA, T. (2006). Typography Workbook: A Real-World Guide to Using Type in Graphic Design, Rockport Publishers

CRAIG, J. (2006). Designing with Type: The Essential Guide to Typography, Watson-Guptill

Suggested Readings/Materials

Frascara, J. (2004). Design Fundamentals: Introduction. Unpublished manuscript, Department of Art & Design, University of Alberta, Canada

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	30
Presentation / Jury	1	30
Project	1	30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade		100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	8	128
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class			0
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	55	55
Presentation / Jury	1	55	55
Project	1	62	62
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	300

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,	-	-	-	-	X
2	To attain complex problem-solving skills, using various design methods,	-	-	-	-	X
3	To have a clear understanding of creative/art direction,	-	-	-	-	X
4	To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,	-	-	X	-	-
5	To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,	-	-	-	X	-
6	To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,	-	X	-	-	-
7	To have an advanced level of knowledge and experience in producing/editing still and moving images,	-	-	X	-	-
8	To attain proficiency in using related software, media, and communication technologies,	-	-	X	-	-
9	To gain reflexive and critical thinking abilities,	-	-	X	-	-
10	To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,	-	X	-	-	-
11	To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),	X	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently,	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	X	-	-	-	-