FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
VCD 201 | Course Introduction and Application Information
| Course Name |
Design Studio I
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
VCD 201
|
Fall
|
2
|
6
|
5
|
9
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCritical feedbackJuryField trip / ObservationLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The purpose of this studio course is to introduce 2nd year undergraduate students to the discipline of visual communication design and to the concept of design thinking. This involves the processes of ideation, research, testing and user interaction, which is achieved through a systematic way of thinking from the first to the last step in the creative stages: defining a problem, generating ideas, creating form. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Students will gain confidence in the use of design elements and principles and work with these tools primarily for the purpose of effective communication. Sensitivity for form (aesthetics) is nurtured along with sensitivity for content and context. The form of an object is developed with due attention to what the object is for, where and when it will be distributed, and, most importantly by whom it will be used/received (user/audience). This is an introduction to basic marketing principles essential to real-life professional practice. In addition to learning to develop a systematic and audience-centred approach to design, students are introduced to key attributes of professionalism: planning and organising a project; developing efficient work schedule; using design terminology to describe a work; developing independent thinking; taking design responsibility of the work; practicing ethical design; responding to ecological concerns; maintaining high standards in technical execution (craftsmanship); being updated with technological and other developments; working on an individual basis; exchanging ideas with classmates and colleagues; following discussions in design fora and graphic design associations and networks. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | P01 Launch | |
| 2 | P01 | |
| 3 | P01 | |
| 4 | P01 Jury | |
| 5 | P02 Launch | |
| 6 | P02 | |
| 7 | P02 | |
| 8 | P02 | |
| 9 | P02 Jury | |
| 10 | P03 Launch | |
| 11 | P03 | |
| 12 | P03 | |
| 13 | P03 | |
| 14 | P03 | |
| 15 | Final jury | |
| 16 | Review of the semester |
| Course Notes/Textbooks | Project briefs and presentations |
| Suggested Readings/Materials | Frascara J. (2004). Communication Design: Principles, Methods, and Practice. Allworth Press, New York; ISBN-10: 1581153651, Papanek, V. (1984). Design for the Real World. Thames and Hudson, London; ISBN-10: 0500231656, Heller, S., Vienne, V. (2003). Citizen Designer: Perspectives on Design Responsibility. Allworth Press, New York; ISBN-10: 1621536408, PIPES, A., Foundations of Art and Design, Laurence King Publishing, LUPTON, E. and Cole Phillips, J., Graphic Design: The New Basics, Princeton Architectural Press, New York and Maryland Institute College of Art, Baltimore, BECER, E., Modern Sanat ve Yeni Tipografi, Dost Kitabevi Yayınları, 2007, Ankara, HILLNER, M., Basic Typography 01: Virtual Typography, AVA Publishing, Switzerland, AMARA, T. (2006). Typography Workbook: A Real-World Guide to Using Type in Graphic Design, Rockport Publishers, CRAIG, J. (2006). Designing with Type: The Essential Guide to Typography, Watson-Guptill, |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
16
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury |
1
|
30
|
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
18
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
6
|
96
|
| Study Hours Out of Class |
8
|
6
|
48
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
16
|
16
|
| Presentation / Jury |
1
|
24
|
24
|
| Project |
1
|
36
|
36
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
252
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
| 3 | To have a clear understanding of creative/art direction, |
X | ||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X | ||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
X | ||||
| 8 | To attain proficiency in using related software, media, and communication technologies, |
X | ||||
| 9 | To gain reflexive and critical thinking abilities, |
X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X | ||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
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| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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