FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

VCD 102 | Course Introduction and Application Information

Course Name
Introduction to Visual Communication
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
VCD 102
Spring
2
0
2
3

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives To equip students with the basics of reading and critically analyzing various signs, symbols and images from our daily lives; to teach how to associate meaning with representational imagery into generating new concepts and ideas.
Learning Outcomes The students who succeeded in this course;
  • Will be able to basically apply the visual language of graphic design.
  • Will be able to analyze basic design principles of the practice of visual communication design.
  • Will be able to evaluate the relationship between certain aspects of the Gestalt Theory and visual communication.
  • Will be able to interpret the existing examples around the world and use them in their future works.
Course Description This is an introductory level class into the basic vocabulary and semiology of visual communication, including signs, symbols, icons, index and representation. By using exemplary works which the visual communication designers will face and apply in the near future in graphic design, photography and advertising, the basic vocabulary of visual communication is examined using visual samples.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the Course
2 Meaning in Image Visual Methodologies, Gillian Rose, SAGE, 2016, Chapter: Towards a Critical Visual Methodology
3 Meaning in Image Visual Methodologies, Gillian Rose, SAGE, 2016, Chapter: Towards a Critical Visual Methodology
4 What is Visual Communication
5 Principles of Design and Functional Requirements Communication Design: Principles, Methods and Practice, Jorge Frascara, Allworth Press, 2004, 57-62
6 Principles of Design and Functional Requirements Communication Design: Principles, Methods and Practice, Jorge Frascara, Allworth Press, 2004, 62-63
7 Midterm Exam / Homework
8 Holiday
9 Review (Homework)
10 Holiday
11 Project
12 Project
13 Project
14 Review (Project)
15 Review of the Semester
16 Review of the Semester

 

Course Notes/Textbooks

Communication Design: Principles, Methods and Practice,  Jorge Frascara, Allworth Press, 2004, ISBN: 1-58115-365-1

Suggested Readings/Materials
  • An Introduction to Visual Culture, Nicholas Mirzoeff, Routledge, 2009, 0415158761 (ISBN13: 9780415158763)
  • Visual Methodologies, Gillian Rose, SAGE, 2016, ISBN: 9781473948907
  • Seeing is Believing, Arthur Asa Berger, McGraw-Hill Education, 2011, ISBN-10: 0073512028 ISBN-13: 978-007351202Visual
  • Communication: Images with Messages, Paul Martin Lester, Wadsworth Publishing, 2013, ISBN-10: 1133308643 ISBN-13: 978-1133308645

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
Project
1
50
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
100
Weighting of End-of-Semester Activities on the Final Grade
-
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
16
2
32
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
4
4
Presentation / Jury
0
Project
1
20
20
Seminar / Workshop
0
Oral Exam
0
Midterms
1
2
2
Final Exam
0
    Total
90

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

X
2

To attain complex problem-solving skills, using various design methods,

X
3

To have a clear understanding of creative/art direction,

4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

X
5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

X
6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

X
7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

X
8

To attain proficiency in using related software, media, and communication technologies,

X
9

To gain reflexive and critical thinking abilities,

X
10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

X
11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

X
12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


NEWS |ALL NEWS

Izmir University of Economics
is an establishment of
izto logo
Izmir Chamber of Commerce Health and Education Foundation.
ieu logo

Sakarya Street No:156
35330 Balçova - İzmir / Turkey

kampus izmir

Follow Us

İEU © All rights reserved.