Syllabus - Department of Visual Communication Design | İzmir University of Economics

FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

GEIN 316 | Course Introduction and Application Information

Course Name
Innovative Design Strategies
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEIN 316
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to expose students to design processes and methods for innovative new product development. Students will engage in strategic thinking and research into, for example, the political, economic, social and technological contexts of new products, services or systems. As the outcome of the course, students will propose product concepts and product specifications that are intended for further development.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course: • Will be able to interpret information that is relevant to a product development problem. • Will be able to execute field research that is relevant to a product development problem. • Will be able to make effective oral and visual presentations of their product development research and of their proposed product concepts. • Will be able to apply techniques to share their ideas in group work. • Will be able to synthesize market trends considering the political, economic, social, and technological developments for innovative product concepts.
Course Description This course will consist of design problems concentrating particularly on the early phases of new product development. Students will work individually or in groups and proceed in stages along a new product development process. They will employ a number of tasks including planning, creative thinking, desk and field research, product concept design, design concept development, preparing and making presentations, and composing business proposals. At the end of the course, students will produce an innovative product concept.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 INTRODUCTION - Course Introduction and Overview - “Design Ladder” Syllabus
2 THE CREATIVE ECONOMY AND DESIGN THINKING - Creative Economy and Today - Introduction to Design Thinking - On Human Creativity - General Principles of Service Design Reading: Tim Brown (2008). Design thinking. Harvard Business Review, 86(6), 84-92.
3 VIDEO SCREENING - Distribution of Presentation 1 Subjects and Student Groups: Design Strategies Case Studies None
4 DESIGN STRATEGIES Design Strategies Case Studies - What is Strategy? - What is Strategic design? - Strategic Design Practice - How to Translate Strategy to Design - Changing Roles of Designers Reading: Rohan Doherty, Cara Wrigley, Judy Matthews, and Sam Bucolo (2014). Climbing the design ladder: Step by step. In Proceedings of the 19th DMI Academic Design Management Conference, London, pp. 2578-2600.
5 25 March - Moodboard Examples and discussion of initial company research Initial service-oriented company research
6 1 April - DESIGN STRATEGIES Presentation 1: Design Strategies Case Studies Submission PRESENTATION 1
7 8 April - DESIGN STRATEGIES Presentation 1: Design Strategies Case Studies (cont.) Submission PRESENTATION 1
8 15 April - DESIGN STRATEGIES Presentation 1: Design Strategies Case Studies (cont.) Submission PRESENTATION 1
9 22 April - LIVE OR DIE: INNOVATIVE IDEA FAILURES - Idea Failures Case Studies - Distribution of Presentation 2 Subjects and Student Groups: Creative/Innovative Communications - “Brand Positioning” Analysis Example (Video Screening) Reading: Michael B. Beverland and Francis J. Farrelly (2010). What does it mean to be design-led? Design Management Review, 18(4), 10-17.
10 29 April - GLOBAL PROBLEMS - Examples on company communication strategies and discussion Research on company communication strategies
11 6 May - CREATIVE / INNOVATIVE COMMUNICATIONS - Discussion on Project Subjects and Student Groups: Design strategies for global issues Initial research for Presentation 2
12 13 May - CREATIVE / INNOVATIVE COMMUNICATIONS - Presentation 2: Design strategies for global issues Submission PRESENTATION 2
13 20 May - CREATIVE / INNOVATIVE COMMUNICATIONS - Presentation 2: Design strategies for global issues Submission PRESENTATION 2
14 27 May - CREATIVE / INNOVATIVE COMMUNICATIONS - Presentation 2: Design strategies for global issues Submission PRESENTATION 2
15 Review of the Semester None
16 Review of the Semester None

 

Course Notes/Textbooks

-

Suggested Readings/Materials

Bruce, Margaret and J R Bessant. 2002. Design in Business : Strategic Innovation Through Design. Harlow, England ; London ; New York: Financial Times/Prentice Hall.Keinonen, Turkka and Roope Takala. 2006. Product Concept Design : A Review of the Conceptual Design of Products in Industry. New York]: Springer.Kelley, Tom and Jonathan Littman. 2001. The Art of Innovation : Lessons in Creativity From IDEO, America's Leading Design Firm. New York: Currency/Doubleday.Riley, Patrick G. 2002. The OnePage Proposal : How to Get Your Business Pitch Onto One Persuasive Page. New York: ReganBooks.Schifferstein, H and Paul, Hekkert. 2008. Product Experience. San Diego, CA: Elsevier.Snyder, Carolyn. 2003. Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces. San Francisco: Morgan Kaufmann Publishers.Squires, Susan and Bryan Byrne. 2002. Creating Breakthrough Ideas : The Collaboration of Anthropologists and Designers in the Product Development Industry. Westport, CT: Bergin & Garvey.Stanton, Neville. 2005. Handbook of Human Factors and Ergonomics Methods. Boca Raton: CRC Press.Suri, Jane Fulton and Matthew Marsh. 2000. “Scenario Building as an Ergonomics Method in Consumer Product Design.” Applied Ergonomics, vol. 31:151157. Elsevier Science Ltd.Van der Heijden, Kees. 2005. Scenarios : The Art of Strategic Conversation. Chichester, West Sussex ; Hoboken, N.J.: John Wiley & Sons.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
-
-
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
2
80
Project
-
-
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
3
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
2
32
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Homework / Assignments
1
6
6
Presentation / Jury
2
20
40
Project
-
-
0
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

2

To attain complex problem-solving skills, using various design methods,

3

To have a clear understanding of creative/art direction,

4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

8

To attain proficiency in using related software, media, and communication technologies,

9

To gain reflexive and critical thinking abilities,

10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


NEWS |ALL NEWS

Izmir University of Economics
is an establishment of
izto logo
Izmir Chamber of Commerce Health and Education Foundation.
ieu logo

Sakarya Street No:156
35330 Balçova - İzmir / Turkey

kampus izmir

Follow Us

İEU © All rights reserved.