FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
GEEC 201 | Course Introduction and Application Information
Course Name |
Introduction to Business
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GEEC 201
|
Fall/Spring
|
3
|
0
|
3
|
4
|
Prerequisites |
None
|
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Course Language |
English
|
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Course Type |
Service Course
|
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Course Level |
First Cycle
|
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Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkLecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Welcome Session, Classroom Rules, Lecturer’s Expectations, Students’ Expectations, The Importance of Businesses | Readings provided by the instructor |
2 | Business | Readings provided by the instructor |
3 | Forming a Business | Readings provided by the instructor |
4 | Global and International Business & Trade | Readings provided by the instructor |
5 | Management | Readings provided by the instructor |
6 | Human Resources Management | Readings provided by the instructor |
7 | Human Resources Management | Readings provided by the instructor |
8 | Accounting and Finance | Readings provided by the instructor |
9 | Production and Operations Management | Readings provided by the instructor |
10 | Midterm | |
11 | Marketing | Readings provided by the instructor |
12 | Economics and Business | Readings provided by the instructor |
13 | Social Responsibility, Ethics and Business Law | Readings provided by the instructor |
14 | New Concerns in Business | Readings provided by the instructor |
15 | Review of Semester | |
16 | Final Exam |
Course Notes/Textbooks | Readings provided by the instructor |
Suggested Readings/Materials | Readings provided by the instructor https://www.nytimes.com/section/business https://www.ft.com/ https://www.bloomberg.com/businessweek |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury |
1
|
40
|
Project | ||
Seminar / Workshop | ||
Oral Exams |
1
|
20
|
Midterm | ||
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
2
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
2
|
28
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
1
|
15
|
15
|
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
1
|
8
|
8
|
Midterms |
0
|
||
Final Exam |
1
|
20
|
20
|
Total |
119
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
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2 | To attain complex problem-solving skills, using various design methods, |
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3 | To have a clear understanding of creative/art direction, |
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4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
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5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
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6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
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7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
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8 | To attain proficiency in using related software, media, and communication technologies, |
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9 | To gain reflexive and critical thinking abilities, |
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10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
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11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
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12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
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13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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“A Visual Frame / Her Mess, His Mess” Workshop
Stefano Cardini from Italy was the guest of Izmir University of Economics Visual Communication Design Department as part of the traditional workshop