
Pier Exhibitions - Coast City
Coast City brings together two distinct artistic approaches by three artists to İzmir’s coastal geography and urban memory. ...

Visual Narrative Workshop
...
FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication DesignCourse Name |
Introduction to Business
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GEEC 201
|
Fall/Spring
|
3
|
0
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Service Course
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkLecture / Presentation | |||||
National Occupation Classification | - | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business. |
Related Sustainable Development Goals |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Related Preparation |
1 | Welcome & Introduction to the Course | Course site in Blackboard |
2 | Business and Its Environment Part I (Macroenvironment Analysis) | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 1-Chp1) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 1) |
3 | Business and Its Environment Part II (Microenvironment Analysis) | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 1-Chp1) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 1) |
4 | Organizational Structure & Functions | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 2-Chp 5 & 6) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 3-Chp 7) |
5 | Managing the Business Processes (Part I) | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 2) |
6 | Management of Processes (Part II) | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 2) |
7 | Marketing Management (I) (Strategy Development & SWOT Analysis) | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 4) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 5) |
8 | Marketing Management (II) | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 4) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 5) |
9 | Midterm Exam | |
10 | Human Resources Management | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 3-Chp 10) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 4-Chp 11) |
11 | Leadership | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 3-Chp 8&9) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 4-Chp 10) |
12 | Social Responsibility, Ethics, and Business Law | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 1-Chp 2) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 1-Chp 4) |
13 | Accounting and Finance | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 6) |
14 | Entrepreneurship Asynchronous recording will be shared (Taylan Demirkaya will join us, as a guest lecturer, for a talk on Entrepreneurship) | Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 1-Chp 3) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 2) |
15 | Wrap up & review of the semester | |
16 | Final Exam |
Course Notes/Textbooks | Readings provided by the instructor |
Suggested Readings/Materials | Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition
Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition
Mirze, S. Kadri (2013). Introduction To Business. Literatür Yayıncılık https://www.nytimes.com/section/business https://www.ft.com/ https://www.bloomberg.com/businessweek |
Semester Activities | Number | Weigthing |
Participation |
1
|
30
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
30
|
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
2
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
2
|
28
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
0
|
||
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
20
|
20
|
Final Exam |
1
|
23
|
23
|
Total |
119
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
1
|
2
|
3
|
4
|
5
|
|||
1 |
To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
-
|
-
|
-
|
-
|
-
|
|
2 |
To attain complex problem-solving skills, using various design methods, |
-
|
-
|
-
|
-
|
-
|
|
3 |
To have a clear understanding of creative/art direction, |
-
|
-
|
-
|
-
|
-
|
|
4 |
To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
-
|
-
|
-
|
-
|
-
|
|
5 |
To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
-
|
-
|
-
|
-
|
-
|
|
6 |
To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
-
|
-
|
-
|
-
|
-
|
|
7 |
To have an advanced level of knowledge and experience in producing/editing still and moving images, |
-
|
-
|
-
|
-
|
-
|
|
8 |
To attain proficiency in using related software, media, and communication technologies, |
-
|
-
|
-
|
-
|
-
|
|
9 |
To gain reflexive and critical thinking abilities, |
-
|
-
|
-
|
-
|
-
|
|
10 |
To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
-
|
-
|
-
|
-
|
-
|
|
11 |
To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
-
|
-
|
-
|
-
|
-
|
|
12 |
To be able to speak a second foreign at a medium level of fluency efficiently, |
-
|
-
|
-
|
-
|
-
|
|
13 |
To be able to relate the knowledge accumulated throughout human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
Coast City brings together two distinct artistic approaches by three artists to İzmir’s coastal geography and urban memory. ...
...
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