Syllabus - Department of Visual Communication Design | İzmir University of Economics

FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Learning Outcomes The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the alternative organizational structures, team work and communication styles which can improve the competitive power of a business.
  • Learn the principals of international business and the importance of innovation abd creativity in interational competition.
  • Conceptualize the importance of organizational growth
  • Follow the rule that all academic work necessitates academic honesty
Course Description This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to business • What is business? • Fundamental concepts and ideas • The history of making business and trade. **1st., 2nd., 3rd. and the 4th. Industrial Revolutions and Industry 4.0 Readings provided by the instructor
2 Business ethics and social responsibility • Introduction to ethics • Ethics at the workplace • Social responsibility *Ethics in the era of digitalisation Readings provided by the instructor
3 Understanding Economics • What is economics? • Economic systems • Wealth and prosperity of nations *Economics and citizenship Readings provided by the instructor
4 Entrepreneurship and Starting a Small Business • Who is an entrepreneur? • Why do we need entrepreneurs? • Starting a business in Turkey: procedures • How to find funds for your business? • Writing a business plan *Entrepreneurship in Industry 4.0 era Readings provided by the instructor
5 Management and Leadership • Defining management • Historical evolution of management thought • Why do our society need managers? • Leadership • Leadership Theory *Future’s Business Leaders Readings provided by the instructor
6 Structuring Organizations • Organizational Structure • Environment and Structure Readings provided by the instructor
7 Production and Operations Management • Producing products • Providing services • Supply chain and logistics *Production in Industry 4.0 era Readings provided by the instructor
8 Marketing • Fundamentals of marketing • Historical evolution of the understanding of marketing Readings provided by the instructor
9 Four P’s of marketing: • Product • Price • Place • Promotion *Marketing in Industry 4.0 era Readings provided by the instructor
10 Human resources management • History of HRM • Functions of HRM • Importance of HRM *HRM in Industry 4.0 era Readings provided by the instructor
11 Motivating Employees • Theories of motivation • Employee motivation and organizational outcomes *How are you motivated? Readings provided by the instructor
12 Understanding Accounting and Finance • Fundamentals of accounting • Fundamentals of finance • The uses of accounting and finance *Financial literacy Readings provided by the instructor
13 Contemporary topics in business Readings provided by the instructor
14 Project Presentations Group Presentations
15 Project Presentations and Semester Review Group Presentations
16 Review of the Semester  

 

Course Notes/Textbooks

Nickels, “Understanding Business” e-book ISBN 978-1-259-92943-4​

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
40
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
1
30
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Homework / Assignments
1
66
66
Presentation / Jury
0
Project
1
24
24
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
1
35
35
    Total
173

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

2

To attain complex problem-solving skills, using various design methods,

3

To have a clear understanding of creative/art direction,

4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

8

To attain proficiency in using related software, media, and communication technologies,

9

To gain reflexive and critical thinking abilities,

10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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