FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

GD 410 | Course Introduction and Application Information

Course Name
Professional Practices at Communication Agency
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GD 410
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Group Work
Problem Solving
Case Study
Q&A
Critical feedback
Simulation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives To experience the role that a designer assumes as part of multidisciplinar creative teams, to gain professional experience at the GençYaratıcı Communication Agency that is carried out in collaboration with the Faculty of Communication.
Learning Outcomes The students who succeeded in this course;
  • To assume the designer role in a creative team.
  • To produce the visual communication needs of the brands within the framework of a campaign brief.
  • To design for an actual client within the creative themes defined by the multidisciplinar teams.
  • To act within the professional ethical framework.
  • To follow the design procedure from idea to project, from production to client presentation.
Course Description In this course, the role of the Visual Communication Designer at a contemporary Communication Agency is assumed by the students. Working within a professional framework; creative ideas, concepts, advertising, graphics, copywriting, commercials, strategic planning, campaign applications will be applied.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Campaign brief launch #1: Integrating visual culture, storytelling & social media to develop integrated marketing communications for a brand. Arens, Weigold & Arens, “Contemporary Advertising and Integrated Marketing Communications,” (McGraw-Hill Education, 2010): 978-0073530031, pp: 8-54.
2 Idea generation in multidisciplinar teams
3 Developing message and strategy
4 Project development and professional supervision
5 Development of the visual material
6 Presentations and evaluations. Campaign brief launch #2: Advertising in the Digital Age Andrew McStay, “Digital Advertising,” (Springer, 2017): 978-1137494344, pp: 55-109.
7 Idea generation in multidisciplinar teams
8 Project development and professional supervision
9 Project development and professional supervision
10 Development of the visual material
11 Presentations and evaluations. Campaign brief launch #3: 360 Advertising Larry Kelley & Kim Sheehan, “Advertising Strategy: A 360 Degree Brand Approach,” (Melvin & Leigh, 2017): 978-0997308457, pp: 78-136.
12 Idea generation in multidisciplinar teams
13 Interactive advertising design.
14 Interactive advertising design.
15 Semester Review
16 Semester Review

 

Course Notes/Textbooks
  • Arens, Weigold & Arens, “Contemporary Advertising and Integrated Marketing Communications,” (McGraw-Hill Education, 2010): 978-0073530031.
  • Andrew McStay, “Digital Advertising,” (Springer, 2017):  978-1137494344.
  • Larry Kelley & Kim Sheehan, “Advertising Strategy: A 360 Degree Brand Approach,” (Melvin & Leigh, 2017): 978-0997308457.
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
1
50
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
10
Presentation / Jury
-
-
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
3
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
2
32
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
6
6
Presentation / Jury
-
0
Project
1
20
20
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
90

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

X
2

To attain complex problem-solving skills, using various design methods,

3

To have a clear understanding of creative/art direction,

X
4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

X
6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

8

To attain proficiency in using related software, media, and communication technologies,

9

To gain reflexive and critical thinking abilities,

10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

X
11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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