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Art born out of darkness
Izmir University of Economics (IUE) Department of Visual Communication Design carried out a joint project with 6 universities abroad to ...
FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication DesignCourse Name |
Professional Practices at Communication Agency
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GD 410
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyQ&ACritical feedbackSimulation | |||||
National Occupation Classification | - | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | To experience the role that a designer assumes as part of multidisciplinar creative teams, to gain professional experience at the GençYaratıcı Communication Agency that is carried out in collaboration with the Faculty of Communication. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | In this course, the role of the Visual Communication Designer at a contemporary Communication Agency is assumed by the students. Working within a professional framework; creative ideas, concepts, advertising, graphics, copywriting, commercials, strategic planning, campaign applications will be applied. |
Related Sustainable Development Goals |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Related Preparation |
1 | Campaign brief launch #1: Integrating visual culture, storytelling & social media to develop integrated marketing communications for a brand. | Arens, Weigold & Arens, “Contemporary Advertising and Integrated Marketing Communications,” (McGraw-Hill Education, 2010): 978-0073530031, pp: 8-54. |
2 | Idea generation in multidisciplinar teams | |
3 | Developing message and strategy | |
4 | Project development and professional supervision | |
5 | Development of the visual material | |
6 | Presentations and evaluations. Campaign brief launch #2: Advertising in the Digital Age | Andrew McStay, “Digital Advertising,” (Springer, 2017): 978-1137494344, pp: 55-109. |
7 | Idea generation in multidisciplinar teams | |
8 | Project development and professional supervision | |
9 | Project development and professional supervision | |
10 | Development of the visual material | |
11 | Presentations and evaluations. Campaign brief launch #3: 360 Advertising | Larry Kelley & Kim Sheehan, “Advertising Strategy: A 360 Degree Brand Approach,” (Melvin & Leigh, 2017): 978-0997308457, pp: 78-136. |
12 | Idea generation in multidisciplinar teams | |
13 | Interactive advertising design. | |
14 | Interactive advertising design. | |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks |
|
Suggested Readings/Materials |
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application |
1
|
50
|
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments |
1
|
10
|
Presentation / Jury |
-
|
-
|
Project |
1
|
30
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
3
|
70
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
1
|
6
|
6
|
Presentation / Jury |
-
|
0
|
|
Project |
1
|
20
|
20
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
90
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
1
|
2
|
3
|
4
|
5
|
|||
1 |
To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
-
|
-
|
X
|
-
|
-
|
|
2 |
To attain complex problem-solving skills, using various design methods, |
-
|
-
|
-
|
-
|
-
|
|
3 |
To have a clear understanding of creative/art direction, |
-
|
-
|
-
|
X
|
-
|
|
4 |
To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
-
|
-
|
-
|
-
|
-
|
|
5 |
To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
-
|
X
|
-
|
-
|
-
|
|
6 |
To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
-
|
-
|
-
|
-
|
-
|
|
7 |
To have an advanced level of knowledge and experience in producing/editing still and moving images, |
-
|
-
|
-
|
-
|
-
|
|
8 |
To attain proficiency in using related software, media, and communication technologies, |
-
|
-
|
-
|
-
|
-
|
|
9 |
To gain reflexive and critical thinking abilities, |
-
|
-
|
-
|
-
|
-
|
|
10 |
To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X
|
-
|
-
|
-
|
-
|
|
11 |
To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
-
|
-
|
-
|
-
|
-
|
|
12 |
To be able to speak a second foreign at a medium level of fluency efficiently, |
-
|
-
|
-
|
-
|
-
|
|
13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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Izmir University of Economics (IUE) Department of Visual Communication Design carried out a joint project with 6 universities abroad to ...
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