FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
GD 410 | Course Introduction and Application Information
Course Name |
Professional Practices at Communication Agency
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GD 410
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
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Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyQ&ACritical feedbackSimulation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | To experience the role that a designer assumes as part of multidisciplinar creative teams, to gain professional experience at the GençYaratıcı Communication Agency that is carried out in collaboration with the Faculty of Communication. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | In this course, the role of the Visual Communication Designer at a contemporary Communication Agency is assumed by the students. Working within a professional framework; creative ideas, concepts, advertising, graphics, copywriting, commercials, strategic planning, campaign applications will be applied. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Campaign brief launch #1: Integrating visual culture, storytelling & social media to develop integrated marketing communications for a brand. | Arens, Weigold & Arens, “Contemporary Advertising and Integrated Marketing Communications,” (McGraw-Hill Education, 2010): 978-0073530031, pp: 8-54. |
2 | Idea generation in multidisciplinar teams | |
3 | Developing message and strategy | |
4 | Project development and professional supervision | |
5 | Development of the visual material | |
6 | Presentations and evaluations. Campaign brief launch #2: Advertising in the Digital Age | Andrew McStay, “Digital Advertising,” (Springer, 2017): 978-1137494344, pp: 55-109. |
7 | Idea generation in multidisciplinar teams | |
8 | Project development and professional supervision | |
9 | Project development and professional supervision | |
10 | Development of the visual material | |
11 | Presentations and evaluations. Campaign brief launch #3: 360 Advertising | Larry Kelley & Kim Sheehan, “Advertising Strategy: A 360 Degree Brand Approach,” (Melvin & Leigh, 2017): 978-0997308457, pp: 78-136. |
12 | Idea generation in multidisciplinar teams | |
13 | Interactive advertising design. | |
14 | Interactive advertising design. | |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks |
|
Suggested Readings/Materials |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application |
1
|
50
|
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments |
1
|
10
|
Presentation / Jury |
-
|
-
|
Project |
1
|
30
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
3
|
70
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
1
|
6
|
6
|
Presentation / Jury |
-
|
0
|
|
Project |
1
|
20
|
20
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
90
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
2 | To attain complex problem-solving skills, using various design methods, |
|||||
3 | To have a clear understanding of creative/art direction, |
X | ||||
4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
|||||
5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
|||||
7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
|||||
8 | To attain proficiency in using related software, media, and communication technologies, |
|||||
9 | To gain reflexive and critical thinking abilities, |
|||||
10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X | ||||
11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
|||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
Art born out of darkness
Izmir University of Economics (IUE) Department of Visual Communication Design carried out a joint project with 6 universities abroad to develop the
VCD graduate Kayra Paköz joins the design team of World Cup
Suna Kayra Paköz, 2017 graduate of Izmir University of Economics Faculty of Fine Arts and Design Visual Communication Design Department, has managed
Ata Kaan Koç featured in The Bebop Channel
The undergraduate student projects by our 2019 graduate Ata Kaan Koç, “Tight Rope” and “Walk the Dog Before I Sleep”, have been
Our students finalist at Pangram
Visual Communication Design 2nd-year students have managed to be finalists in the fourth edition of “Pangram”, an international student competition on font
Festival success of Asil Atay, the VCD graduate
Asil Atay, our graduate student of 2017, has managed to get mentions for his most recent project “Unraveled” in the official selection
“A Visual Frame / Her Mess, His Mess” Workshop
Stefano Cardini from Italy was the guest of Izmir University of Economics Visual Communication Design Department as part of the traditional workshop