FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
GD 350 | Course Introduction and Application Information
Course Name |
Advanced Typography
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GD 350
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | - | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | To expose students to strategies for creating unique typographic design concepts, from research and conceptualization to final production and finished comps. To explore a range of advanced typographic solutions including font design and font metrics, layout, and textimage combinations. To give students experience in problem solving using both hand and computer skills. To extend students' personal tradition of typography. To open the doors for more independent research and practice of digital craftsmanship each student must undertake in order to be successful. Assimilation of basic and advanced typesetting principles will be tested both onscreen and in print; the goal is to communicate a chosen content effectively by setting type with correct spacing, clever grids, meaningful font selection, proper typeface paring and compelling layout solutions. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course is a comprehensive series of reflections on fontography practice and typesetting, with practical workshops on typeface drawing and font making. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction: Font Design and Typesetting. | None |
2 | Assigning the projects (3+3 options). Reading 1 | Scheduling. |
3 | Drawing part 1. Reviews. | Complete the readings. Bring all the necessary tools to draw. |
4 | Lecture 1. Discussion. | Prepare to write notes and do research. |
5 | Drawing part 2. Reading 2. | Bring all the necessary tools to draw. |
6 | Introduction to FontLab™. | http://www.fontlab.com/font-editor/fontlab-studio |
7 | RoP (Reflection on Practice) part 1. | Prepare to typeset in InDesign. |
8 | Lecture 2. Discussion. | Prepare to write notes and do research. |
9 | No Classes. Work in Progress. | Arrange your work independently. |
10 | Drawing part 3. Reading 3. | Bring all the necessary tools and digital files. |
11 | RoP (Reflection on Practice) part 2. | Prepare to typeset in InDesign. Backup files. |
12 | Screening. | None |
13 | Written final examination. | Prepare for a multiplechoice exam. |
14 | Final Evaluation. RoP submission. | Bringing the necessary hard and soft copies. |
15 | Review of the Semester | |
16 | Review of the Semester |
Course Notes/Textbooks | “Learn FontLab Fast” by Leslie Cabarga, “Language, Culture, Type: international type design in the age of unicode” edited by John D. Berry. |
Suggested Readings/Materials | All handouts authored by Alessandro Segalini. http://www.as8.it |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury |
1
|
30
|
Project |
1
|
50
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
20
|
Final Exam |
-
|
-
|
Total |
Weighting of Semester Activities on the Final Grade |
3
|
100
|
Weighting of End-of-Semester Activities on the Final Grade |
-
|
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
16
|
2
|
32
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
1
|
6
|
6
|
Project |
1
|
18
|
18
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
4
|
4
|
Final Exam |
-
|
0
|
|
Total |
108
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
3 | To have a clear understanding of creative/art direction, |
X | ||||
4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X | ||||
5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
X | ||||
7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
X | ||||
8 | To attain proficiency in using related software, media, and communication technologies, |
X | ||||
9 | To gain reflexive and critical thinking abilities, |
X | ||||
10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X | ||||
11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
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12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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