FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

GD 350 | Course Introduction and Application Information

Course Name
Advanced Typography
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GD 350
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives To expose students to strategies for creating unique typographic design concepts, from research and conceptualization to final production and finished comps. To explore a range of advanced typographic solutions including font design and font metrics, layout, and textimage combinations. To give students experience in problem solving using both hand and computer skills. To extend students' personal tradition of typography. To open the doors for more independent research and practice of digital craftsmanship each student must undertake in order to be successful. Assimilation of basic and advanced typesetting principles will be tested both onscreen and in print; the goal is to communicate a chosen content effectively by setting type with correct spacing, clever grids, meaningful font selection, proper typeface paring and compelling layout solutions.
Learning Outcomes The students who succeeded in this course;
  • 2) Will be able to produce a documentation of the process of design;
  • 5) Will be able to write comments after readings related to type design and typography;
  • 6) Will be able to define proper typesetting principles.
Course Description This course is a comprehensive series of reflections on fontography practice and typesetting, with practical workshops on typeface drawing and font making.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction: Font Design and Typesetting. None
2 Assigning the projects (3+3 options). Reading 1 Scheduling.
3 Drawing part 1. Reviews. Complete the readings. Bring all the necessary tools to draw.
4 Lecture 1. Discussion. Prepare to write notes and do research.
5 Drawing part 2. Reading 2. Bring all the necessary tools to draw.
6 Introduction to FontLab™. http://www.fontlab.com/font-editor/fontlab-studio
7 RoP (Reflection on Practice) part 1. Prepare to typeset in InDesign.
8 Lecture 2. Discussion. Prepare to write notes and do research.
9 No Classes. Work in Progress. Arrange your work independently.
10 Drawing part 3. Reading 3. Bring all the necessary tools and digital files.
11 RoP (Reflection on Practice) part 2. Prepare to typeset in InDesign. Backup files.
12 Screening. None
13 Written final examination. Prepare for a multiplechoice exam.
14 Final Evaluation. RoP submission. Bringing the necessary hard and soft copies.
15 Review of the Semester  
16 Review of the Semester  

 

Course Notes/Textbooks “Learn FontLab Fast” by Leslie Cabarga, “Language, Culture, Type: international type design in the age of unicode” edited by John D. Berry.
Suggested Readings/Materials All handouts authored by Alessandro Segalini. http://www.as8.it

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
30
Project
1
50
Seminar / Workshop
Oral Exams
Midterm
1
20
Final Exam
-
-
Total

Weighting of Semester Activities on the Final Grade
3
100
Weighting of End-of-Semester Activities on the Final Grade
-
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
16
2
32
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
6
6
Project
1
18
18
Seminar / Workshop
0
Oral Exam
0
Midterms
1
4
4
Final Exam
-
0
    Total
108

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

X
2

To attain complex problem-solving skills, using various design methods,

X
3

To have a clear understanding of creative/art direction,

X
4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

X
5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

X
6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

X
7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

X
8

To attain proficiency in using related software, media, and communication technologies,

X
9

To gain reflexive and critical thinking abilities,

X
10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

X
11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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