FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

GD 304 | Course Introduction and Application Information

Course Name
Packaging Design
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GD 304
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course Discussion
Group Work
Problem Solving
Case Study
Q&A
Critical feedback
Jury
Role Playing
Simulation
Field trip / Observation
Application: Experiment / Laboratory / Workshop
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to teach the art and craft of package design. Working from detailed briefs, students will experience how to design packages for a wide variety of projects, clients, and customers.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course; will have a basic understanding of the basics Graphic Design; balance, unity, direction,typography and illustrations
  • will have a basic understanding of 3dimensional form; folding cardboards and dimensioning, bottle designing
  • will have a basic understanding of packaging effectiveness in marketing
Course Description Key course concepts will include seeing and designing in; three dimensions, mass vs. prestige design, designing for target markets, playful design, new product launches

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction Preparation for the next Lesson: will be announced at the end of the lesson.
2 What is packaging design & Short History of packaging design > Studio Work Preparation for the next Lesson: will be announced at the end of the lesson.
3 Market Research / modern packaging industry The future of packaging & What is Sustainable Packaging Preparation for the next Lesson; be ready for Adobe Dimension, Illustrator, Photoshop
4 Introduction to 3D - Making Physical & 3D Digital Mockups Preparation for the next Lesson: will be announced at the end of the lesson. Project#01 Description.
5 Emotional aspects of color & Typography >> Workshop Presentation materials and revisions to be made will be announced
6 Presentation > Project#01 Presentation in a jury environment Preparation for the next Lesson: Think about final project for the given categories
7 Making Physical & Digital Mockups >>> workshop Final Project#02 Description
8 Critics Q&A Presentation materials and revisions to be made will be announced
9 Critics & Q&A Presentation materials and revisions to be made will be announced
10 Critics & Q&A Presentation materials and revisions to be made will be announced
11 Critics & Q&A Presentation materials and revisions to be made will be announced
12 Critics & Q&A Presentation materials and revisions to be made will be announced
13 Final Project#02 Presentation in a jury environment Portfolio Description - format will be announced
14 Semester Review
15 Critics & Q&A
16 Portfolio Submission

 

Course Notes/Textbooks
Suggested Readings/Materials

*DIELINE* www.thedieline.com
Dieline is a global package design community and showcase of package design.
inspiration. covers industry news, sustainable packaging news, design trends,

*PENTAGRAM* www.pentagram.com
Pentagram is a multi-disciplinary, independently owned design studio. 

*GMK* https://gmk.org.tr
Grafik Tasarımcılar Meslek Kuruluşu

...
Food Packaging
Materials,Techniques and Environmental Issues
N. C. Saha · Anup K. Ghosh · Meenakshi Garg ·
Susmita Dey Sadhu
ISSN 2198-0772

HANDBOOK OF BEVERAGE PACKAGING
Edited by GEOFF A. GILES & SmithKline Beecham
ISBN 1-85075-989-8 

A HANDBOOK OF FOOD PACKAGING
Frank A. Paine & Heather Y. Paine
ISBN 978-1-4613-6214-2

REALLY GOOD PACKAGING explained.
Top Design Professionals Critique 300 Designs & Explain What Makes Them
Work Bronwen Edwards, Marianne Klimchuk, Rob Wallace, Sharon Werner
Digital edition: ISBN-13 978-1-59253-545-3 
Softcover edition: ISBN-10 1-59253-545-3 

BEST PRACTICES FOR GRAPHIC DESIGNERS: PACKAGING
ISBN: 978-1-59253-813-3

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
1
10
Homework / Assignments
1
20
Presentation / Jury
-
-
Project
2
60
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
2
32
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
1
3
3
Homework / Assignments
3
7
21
Presentation / Jury
-
0
Project
2
10
20
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
108

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

X
2

To attain complex problem-solving skills, using various design methods,

X
3

To have a clear understanding of creative/art direction,

X
4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

X
5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

X
6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

8

To attain proficiency in using related software, media, and communication technologies,

9

To gain reflexive and critical thinking abilities,

10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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