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Art born out of darkness
Izmir University of Economics (IUE) Department of Visual Communication Design carried out a joint project with 6 universities abroad to ...
FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication DesignCourse Name |
Packaging Design
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GD 304
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingQ&ACritical feedbackJurySimulationField trip / ObservationApplication: Experiment / Laboratory / WorkshopLecture / Presentation | |||||
National Occupation Classification | - | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of this course is to teach the art and craft of package design. Working from detailed briefs, students will experience how to design packages for a wide variety of projects, clients, and customers. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | Key course concepts will include seeing and designing in; three dimensions, mass vs. prestige design, designing for target markets, playful design, new product launches |
Related Sustainable Development Goals |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Related Preparation |
1 | Introduction | Preparation for the next Lesson: will be announced at the end of the lesson. |
2 | What is packaging design & Short history of packaging design | Preparation for the next Lesson: will be announced at the end of the lesson. |
3 | Market Research / modern packaging industry The future of packaging & What is Sustainable Packaging | Preparation for the next Lesson: will be announced at the end of the lesson. |
4 | Emotional aspects of color & Typography | Preparation for the next Lesson: will be announced at the end of the lesson. Project#01 Description. |
5 | Project#01 Submission | Preparation for the next Lesson; be ready for Adobe Dimension, Illustrator, Photoshop |
6 | Introduction to 3D - Making Physical & 3D Digital Mockups | Final Project#02 Description |
7 | Critics & Q&A | Preparation for the next Lesson: will be announced at the end of the lesson. |
8 | MIDTERM BREAK | |
9 | Critics & Q&A | Preparation for the next Lesson: will be announced at the end of the lesson. |
10 | Making Physical & Digital Mockups >>> workshop | Preparation for the next Lesson: will be announced at the end of the lesson. |
11 | Critics & Q&A | Presentation materials and revisions to be made will be announced. |
12 | Critics & Q&A | Presentation materials and revisions to be made will be announced. |
13 | Semester Review | Presentation materials and revisions to be made will be announced. |
14 | Final Project#02 Presentation in a jury environment | Portfolio Description - format will be announced. |
15 | NEW YEAR | |
16 | Portfolio Submission |
Course Notes/Textbooks | |
Suggested Readings/Materials | *DIELINE* www.thedieline.com Dieline is a global package design community and showcase of package design inspiration. covers industry news, sustainable packaging news, design trends, ... STRUCTURAL PACKAGING - DESIGN YOUR OWN BOXES - AND 3-D FORMS Paul Jackson ISBN: 978 1 85669 753 8 REALLY GOOD PACKAGING explained Top Design Professionals Critique 300 Designs & Explain What Makes Them Work Bronwen Edwards, Marianne Klimchuk, Rob Wallace, Sharon Werner Digital edition: ISBN-13 978-1-59253-545-3 Packaging the Brand The relationship between packaging design and brand identity. Gavin Ambrose, Paul Harris ISBN: 9782940411412
BEST PRACTICES FOR GRAPHIC DESIGNERS: PACKAGING ISBN: 978-1-59253-813-3 |
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio |
1
|
10
|
Homework / Assignments |
1
|
20
|
Presentation / Jury |
-
|
-
|
Project |
2
|
60
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
4
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
1
|
3
|
3
|
Homework / Assignments |
3
|
7
|
21
|
Presentation / Jury |
-
|
0
|
|
Project |
2
|
10
|
20
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
108
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
1
|
2
|
3
|
4
|
5
|
|||
1 |
To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
-
|
-
|
X
|
-
|
-
|
|
2 |
To attain complex problem-solving skills, using various design methods, |
-
|
-
|
X
|
-
|
-
|
|
3 |
To have a clear understanding of creative/art direction, |
-
|
X
|
-
|
-
|
-
|
|
4 |
To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X
|
-
|
-
|
-
|
-
|
|
5 |
To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X
|
-
|
-
|
-
|
-
|
|
6 |
To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
-
|
-
|
-
|
-
|
-
|
|
7 |
To have an advanced level of knowledge and experience in producing/editing still and moving images, |
-
|
-
|
-
|
-
|
-
|
|
8 |
To attain proficiency in using related software, media, and communication technologies, |
-
|
-
|
-
|
-
|
-
|
|
9 |
To gain reflexive and critical thinking abilities, |
-
|
-
|
-
|
-
|
-
|
|
10 |
To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
-
|
-
|
-
|
-
|
-
|
|
11 |
To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
-
|
-
|
-
|
-
|
-
|
|
12 |
To be able to speak a second foreign at a medium level of fluency efficiently, |
-
|
-
|
-
|
-
|
-
|
|
13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
...
...
Izmir University of Economics (IUE) Department of Visual Communication Design carried out a joint project with 6 universities abroad to ...
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