FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
GD 304 | Course Introduction and Application Information
Course Name |
Packaging Design
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GD 304
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyQ&ACritical feedbackJuryRole PlayingSimulationField trip / ObservationApplication: Experiment / Laboratory / WorkshopLecture / Presentation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of this course is to teach the art and craft of package design. Working from detailed briefs, students will experience how to design packages for a wide variety of projects, clients, and customers. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | Key course concepts will include seeing and designing in; three dimensions, mass vs. prestige design, designing for target markets, playful design, new product launches |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction | Preparation for the next Lesson: will be announced at the end of the lesson. |
2 | What is packaging design & Short History of packaging design > Studio Work | Preparation for the next Lesson: will be announced at the end of the lesson. |
3 | Market Research / modern packaging industry The future of packaging & What is Sustainable Packaging | Preparation for the next Lesson; be ready for Adobe Dimension, Illustrator, Photoshop |
4 | Introduction to 3D - Making Physical & 3D Digital Mockups | Preparation for the next Lesson: will be announced at the end of the lesson. Project#01 Description. |
5 | Emotional aspects of color & Typography >> Workshop | Presentation materials and revisions to be made will be announced |
6 | Presentation > Project#01 Presentation in a jury environment | Preparation for the next Lesson: Think about final project for the given categories |
7 | Making Physical & Digital Mockups >>> workshop | Final Project#02 Description |
8 | Critics Q&A | Presentation materials and revisions to be made will be announced |
9 | Critics & Q&A | Presentation materials and revisions to be made will be announced |
10 | Critics & Q&A | Presentation materials and revisions to be made will be announced |
11 | Critics & Q&A | Presentation materials and revisions to be made will be announced |
12 | Critics & Q&A | Presentation materials and revisions to be made will be announced |
13 | Final Project#02 Presentation in a jury environment | Portfolio Description - format will be announced |
14 | Semester Review | |
15 | Critics & Q&A | |
16 | Portfolio Submission |
Course Notes/Textbooks | |
Suggested Readings/Materials | *DIELINE* www.thedieline.com *PENTAGRAM* www.pentagram.com *GMK* https://gmk.org.tr ... HANDBOOK OF BEVERAGE PACKAGING A HANDBOOK OF FOOD PACKAGING REALLY GOOD PACKAGING explained. BEST PRACTICES FOR GRAPHIC DESIGNERS: PACKAGING |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio |
1
|
10
|
Homework / Assignments |
1
|
20
|
Presentation / Jury |
-
|
-
|
Project |
2
|
60
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
4
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
1
|
3
|
3
|
Homework / Assignments |
3
|
7
|
21
|
Presentation / Jury |
-
|
0
|
|
Project |
2
|
10
|
20
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
108
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
3 | To have a clear understanding of creative/art direction, |
X | ||||
4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X | ||||
5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
|||||
7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
|||||
8 | To attain proficiency in using related software, media, and communication technologies, |
|||||
9 | To gain reflexive and critical thinking abilities, |
|||||
10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
|||||
11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
|||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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