FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
GD 303 | Course Introduction and Application Information
| Course Name |
Editorial Design
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
GD 303
|
Fall/Spring
|
2
|
2
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Whether printed or on screen, publications do not communicate only with text and images. Communication involves issues like designing with creative decisions, implementing environmentally sustainable designs, organizing content, determining the weight of paper to be used in printing, knowing how to work with margins, and identifying all the design elements that shape the reader's reading flow. The goal is not only to practice in traditional ways, but also to offer readers various experiences. No decision in the publication design is inconsistent or arbitrary, even the smallest creative contributions can change the whole experience. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course begins with examining the designs of published products. As a priority approach, the interactions and reading experiences in these products are discussed. Typography, layout, interactive features, methods of giving meaning over selected materials are the main features of this course. Students will study the contents of their work, think carefully and prepare fresh and creative ways for page layouts both for print and for the screen. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | History: Printing, Picture & Type. | None |
| 2 | Text & Type: Typographic Systems. | Reading: Looking Like Books. Hendel, R. (1998). On Book Design (pp. 8-29). Yale University Press. New Haven/London. |
| 3 | Typographic Systems. | Reading: The Design Begins Here. Hendel, R. (1998). On Book Design (pp. 31-60). Yale University Press. New Haven/London. // Claude Debussy: Final Project Brief. |
| 4 | Layout: Grid Systems. | Reading: Construction of the Grid. Brockmann, J. M. (1996). Grid Systems (pp. 57-139). Verlag Niggli AG. Sulgen/Zurich. // Homework 1. |
| 5 | Grid Systems. // Submission of Homework 1. | Reading: Construction of the Grid. Brockmann, J. M. (1996). Grid Systems (pp. 57-139). Verlag Niggli AG. Sulgen/Zurich. |
| 6 | Book Design: Document Setup, Placing &Styling Text, Working with Images. | Reading: Shaping the Page. Bringhurst, R. (2015). The Elements of Typographic Style (pp. 143-178). Hartley & Marks. Vancouver/Canada. // Homework 2. |
| 7 | Book Design: Fineesing Text, Creating the Cover. // Submission of Homework 2. | - |
| 8 | Book Design: Preparing for Print, Making an Ebook. | Homework 3 |
| 9 | Layout: Designing for the Screen. // Submission of Homework 3. | - |
| 10 | On Press: Print Production, Types of Printing, Folding & Binding, Green Design. | Homework 4 |
| 11 | Experimental Layout. // Submission of Homework 4. | - |
| 12 | Experimental Layout. | - |
| 13 | Pre Jury. | Physical prints. |
| 14 | Jury. | Submission and Presentation of the Final Project. |
| 15 | Final Critique. | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Instructor prepared PDF presentations. |
| Suggested Readings/Materials | BOOKS WEB |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
14
|
20
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
20
|
| Project |
1
|
60
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
19
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
4
|
64
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
0
|
||
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
8
|
8
|
| Project |
1
|
36
|
36
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
108
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
| 3 | To have a clear understanding of creative/art direction, |
X | ||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X | ||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
X | ||||
| 8 | To attain proficiency in using related software, media, and communication technologies, |
X | ||||
| 9 | To gain reflexive and critical thinking abilities, |
X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X | ||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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