Syllabus - Department of Visual Communication Design | İzmir University of Economics

FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

GEIN 304 | Course Introduction and Application Information

Course Name
Applied Entrepreneurship and Innovation
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEIN 304
Fall/Spring
4
2
4
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career. This class under the framework of KOSGEB's Support Program Management and the scope of the Applied Entrepreneurial Training is equal in nature and will provide students that are succesful with an Applied Entrepreneurial Training Participation certificate. This document will allow students to set up their planned business with the support of KOSGEB. ALL STUDENTS from ALL DEPARTMENTS would be able to select this course
Learning Outcomes The students who succeeded in this course;
  • will be able to count the foundational principles of entrepreneurship.
  • will be able to distinguish when a business idea is valuable and innovativew
  • will be able to construct a business plan and model.
  • will be able to apply methods of market research to the business idea.
  • will be able to carry out financial planning with the business idea.
  • will be able to consider goods/services manufacturing with relation to the business idea.
  • will be able to present the business idea in an effective manner.
Course Description Providing theoretical information on entepreneurship and formulating a business plan, analyzing successful business models, preparing and presenting business models.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Principle foundations of Entrepreneurs, Entrepreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity Richards, Doug, 'How to Start A Creative Business', David&Charles May 2013
2 Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation http://en.m.wikipedia.org/wiki/Lean_startup
3 Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs http://www.slideshare.net/mobile/redrocketvc/market-research-for-startups-13977653?qid=84822e7d-9803-4dd8-8366-957089d59fad&v=qf1&b=&from_search=6
4 Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution) http://en.m.wikipedia.org/wiki/Marketing
5 Business plan concepts and business plan elements (manufacturing, production/service plan) planning production Workshop - Research
6 Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management Workshop - Research
7 Business plan concepts and business plan elements (financial plan) Finding financial sources, planning the investment, preparing the financial portrait, and principles of financial management, Accounting (budget and cash flow) Workshop - Research
8 Market Research and workshop project according to the market plan Workshop - Research
9 Manufacturing (production, service) plan workshop project Workshop - Research
10 Workshop project for the management plan Workshop - Research
11 Workshop project for the financial plan Workshop - Research
12 Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management Workshop - Research
13 Writing of Business Plan and Presentation
14 Writing of Business Plan and Presentation
15 Writing of Business Plan and Presentation
16 Jury Presentations and Final Evaluations

 

Course Notes/Textbooks

The Lean Startup - How Today's Entrepreneurs use Continious Innovation To Create Radically Sucessful Businesses' Eric Ries, Crown Business 2011 Web site: http://www.slideshare.net/mobile/PaulShawSmith/business-planning-for-startups

 

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
7
35
Presentation / Jury
1
40
Project
1
15
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
10
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
2
32
Study Hours Out of Class
0
Field Work
2
0
Quizzes / Studio Critiques
0
Homework / Assignments
7
10
70
Presentation / Jury
1
15
15
Project
1
0
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
149

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

2

To attain complex problem-solving skills, using various design methods,

3

To have a clear understanding of creative/art direction,

4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

8

To attain proficiency in using related software, media, and communication technologies,

9

To gain reflexive and critical thinking abilities,

10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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