FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
GEIN 304 | Course Introduction and Application Information
Course Name |
Applied Entrepreneurship and Innovation
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GEIN 304
|
Fall/Spring
|
4
|
0
|
4
|
6
|
Prerequisites |
None
|
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Course Language |
English
|
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Course Type |
Service Course
|
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Course Level |
First Cycle
|
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Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | Group Work | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career. ALL STUDENTS from ALL DEPARTMENTS would be able to select this course. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | Providing theoretical information on entepreneurship and formulating a business plan, analyzing successful business models, preparing and presenting business models. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Principle foundations of Entrepreneurs, Entrepreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity | Richard, Doug. (2013) How to Start A Creative Business: the jargon-free guide for creative entrepreneurs. Newton Abbot: David & Charles |
2 | Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation | http://en.m.wikipedia.org/wiki/Lean_startup |
3 | Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs | http://www.slideshare.net/mobile/redrocketvc/market-research-for-startups-13977653?qid=84822e7d-9803-4dd8-8366-957089d59fad&v=qf1&b=&from_search=6 |
4 | Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution) | http://en.m.wikipedia.org/wiki/Marketing |
5 | Business plan concepts and business plan elements (manufacturing, production/service plan) planning production | Workshop - Research |
6 | Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management | Workshop - Research |
7 | Business plan concepts and business plan elements (financial plan) Finding financial sources, planning the investment, preparing the financial portrait, and principles of financial management, Accounting (budget and cash flow) | Workshop - Research |
8 | Market Research and workshop project according to the market plan | Workshop - Research |
9 | Manufacturing (production, service) plan workshop project | Workshop - Research |
10 | Workshop project for the management plan | Workshop - Research |
11 | Workshop project for the financial plan | Workshop - Research |
12 | Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management | Workshop - Research |
13 | Preparing a Business Plan, Working on it, and Presenting | |
14 | Preparing a Business Plan, Working on it, and Presenting | |
15 | Preparing a Business Plan, Working on it, and Presenting | |
16 | Jury Presentations and Final Evaluations |
Course Notes/Textbooks | Richard, Doug. (2013) How to Start A Creative Business: the jargon-free guide for creative entrepreneurs. Newton Abbot: David & Charles ISBN: 978-1-4463-0273-6 The Lean Startup - How Today's Entrepreneurs use Continious Innovation To Create Radically Sucessful Businesses' Eric Ries, Crown Business 2011 Web site: http://www.slideshare.net/mobile/PaulShawSmith/business-planning-for-startups
|
Suggested Readings/Materials | http://en.m.wikipedia.org/wiki/Lean_startup http://en.m.wikipedia.org/wiki/Marketing http://www.slideshare.net/mobile/redrocketvc/market-research-for-startups-13977653?qid=84822e7d-9803-4dd8-8366-957089d59fad&v=qf1&b=&from_search=6 |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments |
1
|
30
|
Presentation / Jury |
1
|
40
|
Project | ||
Seminar / Workshop | ||
Oral Exams |
1
|
20
|
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
4
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
1
|
70
|
70
|
Presentation / Jury |
1
|
15
|
15
|
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
1
|
20
|
20
|
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
169
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
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2 | To attain complex problem-solving skills, using various design methods, |
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3 | To have a clear understanding of creative/art direction, |
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4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
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5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
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6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
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7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
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8 | To attain proficiency in using related software, media, and communication technologies, |
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9 | To gain reflexive and critical thinking abilities, |
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10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
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11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
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12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
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13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
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Izmir University of Economics (IUE) Department of Visual Communication Design carried out a joint project with 6 universities abroad to develop the
VCD graduate Kayra Paköz joins the design team of World Cup
Suna Kayra Paköz, 2017 graduate of Izmir University of Economics Faculty of Fine Arts and Design Visual Communication Design Department, has managed
Ata Kaan Koç featured in The Bebop Channel
The undergraduate student projects by our 2019 graduate Ata Kaan Koç, “Tight Rope” and “Walk the Dog Before I Sleep”, have been
Our students finalist at Pangram
Visual Communication Design 2nd-year students have managed to be finalists in the fourth edition of “Pangram”, an international student competition on font
Festival success of Asil Atay, the VCD graduate
Asil Atay, our graduate student of 2017, has managed to get mentions for his most recent project “Unraveled” in the official selection
“A Visual Frame / Her Mess, His Mess” Workshop
Stefano Cardini from Italy was the guest of Izmir University of Economics Visual Communication Design Department as part of the traditional workshop