VCD 410 | Course Introduction and Application Information - Department of Visual Communication Design

Course Name

Advertising Photography

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
VCD 410	Fall/Spring	2	2	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Group Work Q&A Critical feedback Application: Experiment / Laboratory / Workshop Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Öğr.Gör. MÜNİR ERSAN ÇELİKTAŞ
Course Lecturer(s)	Öğr.Gör. MÜNİR ERSAN ÇELİKTAŞ
Assistant(s)	-

Course Objectives	This course aims to prepare students for working in a commercial photographic studio. Through a series of hands-on practical exercises, students will acquire skills appropriate to the creation and execution of photographs for use within advertising. Progressing from simple photo-shoots to more complex shoots indoors and outdoors, the course will culminate with students collaborating to prepare and execute advertising photographs of their own design.
Learning Outcomes	The students who succeeded in this course; effectively and safely handle photography equipment inside and outside of the photo studio. work as part of and contribute to an effective studio team prepare photo-shoots according to set briefs and own designs without supervision. analyze, critique and borrow creatively from existing advertising images adapt acquired skills to the demands of differing environments and lighting situations
Course Description	The course will simulate the conditions of a commercial photography environment with a focus upon the creation and execution of photographs for advertising.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction
2	History of Photography and Photography Basics	Davenport, A., 1991, The History of Photography, Focal Press: Boston, ISBN: 0-8263-2076-7 p.3-29 Turner, P.,1987, History of Photography, Bison Books Corp: USA, ISBN: 0-671-08923-4, p. 11-35 Stuckey, S., National Geographic Complete Photography, 2011, National Geographic Society: USA, ISBN: 978-142620776, p. 9-196
3	Photography Basics II and Basics of Photo Studio Equipment	Diprose, G. and Robins, J., 2012, Photography: the new basics: principles, techniques and practice, Thames&Hudson: United Kingdom, ISBN: 978-0-500-28978-5, p. 45-68 and 113-140 Child, J. , Studio Photography Essential Skills, 2008, 4th ed., Focal Press: Canada, ISBN: 978-0-240-52096-4, p. 45-126
4	Assignment	-
5	Fundamentals of Advertising Photography	Lesko, L. and Lane, B., Advertising Photography A Straightforward Guide to a Complex Industry, Thomson Course Technology PTR: USA, ISBN: 978-1598634068
6	Adobe Camera Raw Workshop and AI-Assisted Photo Editing	Sheppard, R., 2008, Adobe Camera Raw For Digital Photographers Only, 2nd ed., Wiley Publishing: Indiana, ISBN: 978-0-470-22457-1, p.73-266
7	Project 1 Advertising Photography: Product (%15)	Thomas, J. D., The Art and Style of Product Photography, 2014, John Wiley & Sons: Canada, ISBN: 978-1-118-72147-6, p. 150-244
8	Midterm Week
9	Project 1 Continues
10	Project 2 Advertising Photography: Fashion (%15)	Smith, B, 2008, Fashion Photography: A Complete Guide to the tools and Techniques for the trade, Amphoto Books: New York, ISBN: 978-0-8174-2721-4, s.34-138.
11	Project 2 Continues
12	Project 3 Advertising Photography: Food (%15)	Gissemann, C., 2016, Food Photography: A Beginner’s Guide to Creating Appetizing Images, Rocky Nook: USA, ISBN: 978-1681981017
13	Project 3 Continues
14	Project 4 Advertising Photography: Social Awareness (%15)
15	Project 4 Continues and Portfolio Submission Brief
16	Semester Review	Portfolio Submission

Course Notes/Textbooks

Suggested Readings/Materials

Davenport, A., 1991, The History of Photography, Focal Press: Boston, ISBN: 0-8263-2076-7 p.3-29 Turner, P.,1987, History of Photography, Bison Books Corp: USA, ISBN: 0-671-08923-4, p. 11-35

Stuckey, S., National Geographic Complete Photography, 2011, National Geographic Society: USA, ISBN: 978-142620776, p. 9-196

Diprose, G. and Robins, J., 2012, Photography: the new basics: principles, techniques and practice, Thames&Hudson: United Kingdom, ISBN: 978-0-500-28978-5, p. 45-68 and 113-140

Lesko, L. and Lane, B., Advertising Photography A Straightforward Guide to a Complex Industry, Thomson Course Technology PTR: USA, ISBN: 978-1598634068

Child, J. , Studio Photography Essential Skills, 2008, 4th ed., Focal Press: Canada, ISBN: 978-0-240-52096-4, p. 45-126

Sheppard, R., 2008, Adobe Camera Raw For Digital Photographers Only, 2^nd ed., Wiley Publishing: Indiana, ISBN: 978-0-470-22457-1, p.73-266

Thomas, J. D., The Art and Style of Product Photography, 2014, John Wiley & Sons: Canada, ISBN: 978-1-118-72147-6, p. 150-244

Smith, B, 2008, Fashion Photography: A Complete Guide to the tools and Techniques for the trade, Amphoto Books: New York, ISBN: 978-0-8174-2721-4, s.34-138.

Gissemann, C., 2016, Food Photography: A Beginner’s Guide to Creating Appetizing Images, Rocky Nook: USA, ISBN: 978-1681981017

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio	1	20
Homework / Assignments	1	10
Presentation / Jury
Project	1	60
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	4	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	2	32
Study Hours Out of Class	14	1	14
Field Work			0
Quizzes / Studio Critiques			0
Portfolio	1	6	6
Homework / Assignments	1	4	4
Presentation / Jury			0
Project	4	5	20
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	108

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,	-	-	-	X	-
2	To attain complex problem-solving skills, using various design methods,	-	-	-	X	-
3	To have a clear understanding of creative/art direction,	-	-	-	X	-
4	To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,	-	-	-	-	X
5	To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,	-	-	-	-	X
6	To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,	-	-	-	-	X
7	To have an advanced level of knowledge and experience in producing/editing still and moving images,	-	-	-	X	-
8	To attain proficiency in using related software, media, and communication technologies,	-	-	-	X	-
9	To gain reflexive and critical thinking abilities,	-	X	-	-	-
10	To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,	-	X	-	-	-
11	To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),	-	X	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently,	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout human history to their field of expertise.	-	-	X	-	-