FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

VCD 410 | Course Introduction and Application Information

Course Name
Advertising Photography
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
VCD 410
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to prepare students for working in a commercial photographic studio. Through a series of hands-on practical exercises, students will acquire skills appropriate to the creation and execution of photographs for use within advertising. Progressing from simple photo-shoots to more complex shoots indoors and outdoors, the course will culminate with students collaborating to prepare and execute advertising photographs of their own design.
Learning Outcomes The students who succeeded in this course;
  • effectively and safely handle photography equipment inside and outside of the photo studio.
  • work as part of and contribute to an effective studio team
  • prepare photo-shoots according to set briefs and own designs without supervision.
  • analyze, critique and borrow creatively from existing advertising images
  • adapt acquired skills to the demands of differing environments and lighting situations
Course Description The course will simulate the conditions of a commercial photography environment with a focus upon the creation and execution of photographs for advertising.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction
2 Workshop – I DIY Photo Studio
3 Basics Basics of Aperture, Shutter Speed & ISO
4 Lightroom Workshop Post-processing workshop / Adobe Lightroom is needed
5 Workshop – II Copy Cat / Bring your cameras
6 Project – I Bring your cameras
7 Workshop – III Cheap Studio / Bring your cameras
8 Project – II Bring your cameras
9 Workshop – IV Docu-mercial / Bring your cameras
10 Project – III Bring your cameras & Laptops
11 Interim Review
12 Guest Lecturer
13 Project – IV Bring your cameras & Laptops
14 Screening
15 Semester Review
16 Semester Review

 

Course Notes/Textbooks

Advertising Photography: A Straightforward Guide to a Complex Industry (978-1598634068)

Commercial Photography Handbook: Business Techniques for Professional Digital Photographers (ISBN 978-1584282600)

Suggested Readings/Materials -

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
4
80
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
1
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
4
64
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
4
11
44
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
108

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

X
2

To attain complex problem-solving skills, using various design methods,

X
3

To have a clear understanding of creative/art direction,

X
4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

X
5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

X
6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

X
7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

X
8

To attain proficiency in using related software, media, and communication technologies,

X
9

To gain reflexive and critical thinking abilities,

X
10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

X
11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

X
12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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