FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
VCD 410 | Course Introduction and Application Information
Course Name |
Advertising Photography
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
VCD 410
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | - | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to prepare students for working in a commercial photographic studio. Through a series of hands-on practical exercises, students will acquire skills appropriate to the creation and execution of photographs for use within advertising. Progressing from simple photo-shoots to more complex shoots indoors and outdoors, the course will culminate with students collaborating to prepare and execute advertising photographs of their own design. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | The course will simulate the conditions of a commercial photography environment with a focus upon the creation and execution of photographs for advertising. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction | |
2 | Workshop – I | DIY Photo Studio |
3 | Basics | Basics of Aperture, Shutter Speed & ISO |
4 | Lightroom Workshop | Post-processing workshop / Adobe Lightroom is needed |
5 | Workshop – II | Copy Cat / Bring your cameras |
6 | Project – I | Bring your cameras |
7 | Workshop – III | Cheap Studio / Bring your cameras |
8 | Project – II | Bring your cameras |
9 | Workshop – IV | Docu-mercial / Bring your cameras |
10 | Project – III | Bring your cameras & Laptops |
11 | Interim Review | |
12 | Guest Lecturer | |
13 | Project – IV | Bring your cameras & Laptops |
14 | Screening | |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | Advertising Photography: A Straightforward Guide to a Complex Industry (978-1598634068) Commercial Photography Handbook: Business Techniques for Professional Digital Photographers (ISBN 978-1584282600) |
Suggested Readings/Materials | - |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
20
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project |
4
|
80
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
1
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
4
|
64
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
0
|
||
Project |
4
|
11
|
44
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
108
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
3 | To have a clear understanding of creative/art direction, |
X | ||||
4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
X | ||||
5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
X | ||||
7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
X | ||||
8 | To attain proficiency in using related software, media, and communication technologies, |
X | ||||
9 | To gain reflexive and critical thinking abilities, |
X | ||||
10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X | ||||
11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
X | ||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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