FACULTY OF FINE ARTS AND DESIGN

Department of Visual Communication Design

VCD 101 | Course Introduction and Application Information

Course Name
Introduction to Design in Digital Media
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
VCD 101
Fall
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Application: Experiment / Laboratory / Workshop
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The main objective of this course is to introduce the basics of digital design and media tools to students, with particular emphasis on fostering their visual literacy and design creativity. Through tutorials and in-class exercises, it aims to equip students with the basics of design and image making applications of Adobe CS (Photoshop, Illustrator and InDesign).
Learning Outcomes The students who succeeded in this course;
  • will be able to design 2D visual compositions by using a digital design application.
  • will be able to transform a given image to achieve a desired effect.
  • will be able to transfer basic design skills attained through their first year studio courses to digital design problems and applications,
  • will be able to perform a geometric analysis of abstract and complex shapes by using digital design applications.
  • will be able to create their own digital image archive.
  • will be able to process raster and vector images.
  • will be able to decompose and recompose images digitally.
Course Description The sessions will include tutorials on three Adobe CS applications (Photoshop, Illustrator and InDesign). In-class design exercises will help students assimilate basic design ideas attained through their first year studios into a creative engagement with digital design applications. Exercises will also involve visual explorations of exemplary works from art history through digital design tools.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Basic Terminology of Digital Culture
2 Introduction to Adobe Indesign (Interface, tools, and other basic features)
3 Designing with Adobe Indesign
4 Designing with Adobe Indesign
5 Introduction to Adobe Illustrator (Interface, tools, and other basic features)
6 Designing with Adobe Illustrator
7 Designing with Adobe Illustrator
8 Quiz
9 Introduction to Adobe Photoshop (Interface, tools, and other basic features
10 Designing with Adobe Photoshop
11 Designing with Adobe Photoshop
12 Final Project: Linking Three Adobe Applications Together in Creative Thinking
13 Final Project: Linking Three Adobe Applications Together in Creative Thinking
14 Final assessment / Group critique
15 Review
16 Review

 

Course Notes/Textbooks
Suggested Readings/Materials

An Introduction to Visual Culture, Nicholas Mirzoeff - Seeing is Believing, Arthur Asa Berger - Communication Design, Jorge Frascara - Visual Communication: Images with Messages, Paul Martin Lester Graphic Design A New History, Setphen J. Eskilson, Laurence King Publishing, 2007; Being Digital, Nicholas Negroponte, Knopf, 1995

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
30
Portfolio
Homework / Assignments
3
30
Presentation / Jury
Project
1
40
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
2
32
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
1
4
4
Portfolio
0
Homework / Assignments
3
11
33
Presentation / Jury
0
Project
1
20
20
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
121

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

X
2

To attain complex problem-solving skills, using various design methods,

X
3

To have a clear understanding of creative/art direction,

4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

X
6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

8

To attain proficiency in using related software, media, and communication technologies,

9

To gain reflexive and critical thinking abilities,

X
10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

X
11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

X
12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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