FACULTY OF FINE ARTS AND DESIGN
Department of Visual Communication Design
VCD 101 | Course Introduction and Application Information
Course Name |
Introduction to Design in Digital Media
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
VCD 101
|
Fall
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Required
|
|||||
Course Level |
First Cycle
|
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Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | Application: Experiment / Laboratory / WorkshopLecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The main objective of this course is to introduce the basics of digital design and media tools to students, with particular emphasis on fostering their visual literacy and design creativity. Through tutorials and in-class exercises, it aims to equip students with the basics of design and image making applications of Adobe CS (Photoshop, Illustrator and InDesign). |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | The sessions will include tutorials on three Adobe CS applications (Photoshop, Illustrator and InDesign). In-class design exercises will help students assimilate basic design ideas attained through their first year studios into a creative engagement with digital design applications. Exercises will also involve visual explorations of exemplary works from art history through digital design tools. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Basic Terminology of Digital Culture | |
2 | Introduction to Adobe Indesign (Interface, tools, and other basic features) | |
3 | Designing with Adobe Indesign | |
4 | Designing with Adobe Indesign | |
5 | Introduction to Adobe Illustrator (Interface, tools, and other basic features) | |
6 | Designing with Adobe Illustrator | |
7 | Designing with Adobe Illustrator | |
8 | Quiz | |
9 | Introduction to Adobe Photoshop (Interface, tools, and other basic features | |
10 | Designing with Adobe Photoshop | |
11 | Designing with Adobe Photoshop | |
12 | Final Project: Linking Three Adobe Applications Together in Creative Thinking | |
13 | Final Project: Linking Three Adobe Applications Together in Creative Thinking | |
14 | Final assessment / Group critique | |
15 | Review | |
16 | Review |
Course Notes/Textbooks | |
Suggested Readings/Materials | An Introduction to Visual Culture, Nicholas Mirzoeff - Seeing is Believing, Arthur Asa Berger - Communication Design, Jorge Frascara - Visual Communication: Images with Messages, Paul Martin Lester Graphic Design A New History, Setphen J. Eskilson, Laurence King Publishing, 2007; Being Digital, Nicholas Negroponte, Knopf, 1995 |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques |
1
|
30
|
Portfolio | ||
Homework / Assignments |
3
|
30
|
Presentation / Jury | ||
Project |
1
|
40
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
4
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
1
|
4
|
4
|
Portfolio |
0
|
||
Homework / Assignments |
3
|
11
|
33
|
Presentation / Jury |
0
|
||
Project |
1
|
20
|
20
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
121
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, |
X | ||||
2 | To attain complex problem-solving skills, using various design methods, |
X | ||||
3 | To have a clear understanding of creative/art direction, |
|||||
4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, |
|||||
5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, |
X | ||||
6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, |
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7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, |
|||||
8 | To attain proficiency in using related software, media, and communication technologies, |
|||||
9 | To gain reflexive and critical thinking abilities, |
X | ||||
10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, |
X | ||||
11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), |
X | ||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently, |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
Art born out of darkness
Izmir University of Economics (IUE) Department of Visual Communication Design carried out a joint project with 6 universities abroad to develop the
VCD graduate Kayra Paköz joins the design team of World Cup
Suna Kayra Paköz, 2017 graduate of Izmir University of Economics Faculty of Fine Arts and Design Visual Communication Design Department, has managed
Ata Kaan Koç featured in The Bebop Channel
The undergraduate student projects by our 2019 graduate Ata Kaan Koç, “Tight Rope” and “Walk the Dog Before I Sleep”, have been
Our students finalist at Pangram
Visual Communication Design 2nd-year students have managed to be finalists in the fourth edition of “Pangram”, an international student competition on font
Festival success of Asil Atay, the VCD graduate
Asil Atay, our graduate student of 2017, has managed to get mentions for his most recent project “Unraveled” in the official selection
“A Visual Frame / Her Mess, His Mess” Workshop
Stefano Cardini from Italy was the guest of Izmir University of Economics Visual Communication Design Department as part of the traditional workshop