|
Course Name
|
Advertising Design and Art Direction
|
|
Code
|
Semester
|
Theory
(hour/week)
|
Application/Lab
(hour/week)
|
Local Credits
|
ECTS
|
|
GD 403
|
Fall/Spring
|
2
|
2
|
3
|
4
|
|
Prerequisites
|
None
|
|
Course Language
|
English
|
|
Course Type
|
Elective
|
|
Course Level
|
First Cycle
|
|
Mode of Delivery
|
face to face |
|
Teaching Methods and Techniques of the Course
|
- |
|
National Occupation Classification
|
-
|
|
Course Coordinator
|
- |
|
Course Lecturer(s)
|
|
|
Assistant(s)
|
- |
|
Course Objectives
|
Advertising design constitutes the basic disciplines related to examine the functioning of these disciplines individually and together in the campaign project implementation to have knowledge and skills. |
|
Learning Outcomes
|
The students who succeeded in this course;
- Students will be able to work as a team.
- Will be able to analyze the needs of the brands within the framework of the campaign brief.
- Will be able to campaigns creative design, applied and make the presentation.
- Will be able to strategic planning and scheduling.
- Will be able to analyze current examples of local and global advertising culture.
|
|
Course Description
|
In this course, the parallel approach to the design culture in national and global advertising campaign will be undertaken. Explanatory concepts in the course of the major brands, creative ideas, concept, advertising, graphis, copywriting, commercials, strategic planning, campaign applications will be examined and research issues.Students who take this course must be enrolled in PRA 312 - Basic Production Applications in Public Relations and Advertising course as well. |
|
Related Sustainable Development Goals
|
|
|
|
Core Courses |
|
| Major Area Courses |
X
|
| Supportive Courses |
|
| Media and Management Skills Courses |
|
| Transferable Skill Courses |
|
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
|
Week |
Subjects |
Related Preparation |
| 1 |
The definition and components of the advertising . Separating the teams. Given the 1 st campaign brief. |
Mark Tungate, “Adland”, (Kogan Page Limited, London, 2007): 1929 |
| 2 |
Research and positioning. Conceptual thinking. |
Study Case |
| 3 |
Mind map. Message & strategy. |
Tony Buzan, “Mind Map”, (ThorsonsHarper Collins Publishers, London, 2005): 312362 |
| 4 |
Ability to write ad. text. Insight. |
Philip Kotler, “Kotler on Marketing”, (Simon &Schuster, London, 2001): 95120 / 165184 |
| 5 |
Ad. film script and storyboard. |
Study Case |
| 6 |
1st Campaign presentations and evaluations. 2 nd Campaign brief. |
Presentation rehearsal |
| 7 |
Marketing communications and advertising plan. |
Study Case |
| 8 |
Advertising production, design and applied steps. |
Study Case |
| 9 |
Advertising production, design and applied steps. |
Study Case |
| 10 |
Advertising photography & manipulation |
Study Case |
| 11 |
2 nd Campaing presentations and evaluations. 3 th Campaign brief. |
Presentation rehearsal |
| 12 |
Text and visual relationships. Creative direction and presentation skills. |
Study Case |
| 13 |
Social media and interactive advertising design. |
Study Case |
| 14 |
Social media and interactive advertising design. |
Study Case |
| 15 |
3 th Campaign Presentation / Final presentaions |
Presentations |
| 16 |
Review of the Semester |
|
Course Notes/Textbooks
|
The pages from the above mentionned book and power point presentations |
|
Suggested Readings/Materials
|
Which national and international publications written visual and interactive media. |
EVALUATION SYSTEM
|
Semester Activities
|
Number |
Weigthing |
| Participation |
16
|
10
|
| Laboratory / Application |
-
|
-
|
| Field Work |
-
|
-
|
| Quizzes / Studio Critiques |
-
|
-
|
| Portfolio |
-
|
-
|
| Homework / Assignments |
1
|
20
|
| Presentation / Jury |
1
|
20
|
| Project |
1
|
50
|
| Seminar / Workshop |
-
|
-
|
| Oral Exams |
-
|
-
|
| Midterm |
-
|
-
|
| Final Exam |
-
|
-
|
| Total |
19
|
100
|
| Weighting of Semester Activities on the Final Grade |
3
|
50
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
50
|
| Total |
4 |
100 |
ECTS / WORKLOAD TABLE
|
Semester Activities
|
Number |
Duration (Hours) |
Workload |
Theoretical Course Hours
(Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours
(Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
-
|
-
|
-
|
| Field Work |
-
|
-
|
-
|
| Quizzes / Studio Critiques |
-
|
-
|
-
|
| Portfolio |
-
|
-
|
-
|
| Homework / Assignments |
1
|
9
|
9
|
| Presentation / Jury |
1
|
20
|
20
|
| Project |
1
|
15
|
15
|
| Seminar / Workshop |
-
|
-
|
-
|
| Oral Exam |
-
|
-
|
-
|
| Midterms |
-
|
-
|
-
|
| Final Exam |
-
|
-
|
-
|
| |
|
Total |
108
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes
|
* Contribution Level
|
|
1
|
2
|
3
|
4
|
5
|
|
1 |
To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,
|
-
|
-
|
-
|
-
|
-
|
|
2 |
To attain complex problem-solving skills, using various design methods,
|
-
|
X
|
-
|
-
|
-
|
|
3 |
To have a clear understanding of creative/art direction,
|
-
|
-
|
-
|
-
|
X
|
|
4 |
To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,
|
-
|
-
|
-
|
-
|
-
|
|
5 |
To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,
|
X
|
-
|
-
|
-
|
-
|
|
6 |
To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,
|
-
|
X
|
-
|
-
|
-
|
|
7 |
To have an advanced level of knowledge and experience in producing/editing still and moving images,
|
-
|
-
|
-
|
-
|
-
|
|
8 |
To attain proficiency in using related software, media, and communication technologies,
|
-
|
-
|
-
|
-
|
-
|
|
9 |
To gain reflexive and critical thinking abilities,
|
-
|
-
|
-
|
-
|
-
|
|
10 |
To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,
|
-
|
-
|
-
|
-
|
-
|
|
11 |
To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),
|
-
|
-
|
-
|
-
|
-
|
|
12 |
To be able to speak a second foreign at a medium level of fluency efficiently,
|
-
|
-
|
-
|
-
|
-
|
|
13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise.
|
-
|
-
|
-
|
-
|
-
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
